CTV & Video Archives

Staying Connected with CTV – Streaming Wars UK

Over the last year, we’re all guilty of binge watching our favourite TV shows. Stay-at-home orders have got us couching on the sofa, flicking through recommendations and hitting play like never before! Connected TV (CTV) devices are in more UK...

February 17, 2021

Brand Safety & Suitability Contextual Targeting CTV & Video Insights Programmatic

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

On 29th January 2021, IAS was proud to support RESET, an industry first event in joint collaboration between the Advertising Association, ISBA, and the IPA. With a notable line-up of speakers from across the industry covering a wide range of...

February 10, 2021

Streaming Wars UK: How CTV is shaping the future of content consumption

Channels CTV & Video Featured Insights Research Resources

Streaming Wars UK: How CTV is shaping the future of content consumption

It’s no secret that Connected TV (CTV) adoption has skyrocketed in recent years. Consumers are drawn in by the ability to watch their favourite content on devices and subscribe to streaming services that meet their preferences and budget. But...

January 26, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Programmatic Proprietary Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

Reaching consumers through YouTube influencers

Channels CTV & Video Efficiency & Optimisation Insights Proprietary Platforms

Reaching consumers through YouTube influencers

With stay-at-home orders and self-quarantines, consumers have spent the year searching for ways to keep themselves busy. According to YouTube, audiences have viewed more than 4 billion hours of “how-to” videos over the past 12 months alone. In fact, searches...

December 21, 2020

CTV & Video Efficiency & Optimisation Featured Insights Programmatic Proprietary Platforms Publisher Webinars & Videos

Faces Behind The Tech

A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.

December 10, 2020

IAS Innovation Summit: OTT and CTV opportunity

CTV & Video Insights

IAS Innovation Summit: OTT and CTV opportunity

A session from the IAS Innovation Summit on digital video advertising transformation. What challenges and opportunities lie ahead for OTT and CTV advertising?

December 9, 2020

Unlocking video’s potential during Covid-19

Channels CTV & Video

Unlocking video’s potential during Covid-19

This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv Video has been a consumer’s constant companion during the Covid-19 pandemic, whether that’s tumbling down TikTok black holes, to binging on the latest Netflix...

July 16, 2020

Scale your YouTube strategy with confidence

Channels CTV & Video Proprietary Platforms Webinars & Videos

Scale your YouTube strategy with confidence

YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with...

June 2, 2020

Channels CTV & Video Efficiency & Optimisation Insights

Video Unified Everywhere

Seamlessly measure Video Everywhere with the Unified Video Tag that covers all your video buys, across devices, including CTV!

April 29, 2020

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Category: CTV & Video

Staying Connected with CTV – Streaming Wars UK

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

Streaming Wars UK: How CTV is shaping the future of content consumption

Looking ahead: Top digital advertising trends in 2021

Reaching consumers through YouTube influencers

Faces Behind The Tech

IAS Innovation Summit: OTT and CTV opportunity

Unlocking video’s potential during Covid-19

Video Unified Everywhere

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Category: CTV & Video

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