2016 UK year-end survey results
In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Category: Channels
Publisher results fair better than programmatic; but where is the surprise?
The recent Media Quality Report from Integral Ad Science (IAS) highlights the current state of media quality in online advertising. The H2 2016 report analyses trends in viewability, online brand safety risk and rates of ad fraud in not only the UK, but also five other major advertising markets globally.
A short guide to mobile fraud
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
Advertisers investing in video as quality surpasses display for the first time
In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry. The report features analysis of trends in viewability, risk to brand safety and levels of ad fraud, across both publisher direct and programmatic buys.
MMA: The importance of open sourcing software to keep apace in an ever changing digital landscape
Even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry. The gap between advertisers’ mobile viewability requirements and measurement vendors’ capabilities has become a commonly cited roadblock to growth in mobile ad spending.
Are the challenges with native about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native advertising?
MWC: Is an open source initiative the key to solving viewability problems?
Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.
Integral Ad Science Verification now available for Twitter video inventory
Integral Ad Science Verification now available for Twitter video inventory
Transparent, efficient, and universal: making the case for open sourcing software
With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...