Channels Archives

Are the challenges with native about to be overcome?

Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...

March 9, 2017

MWC: Is an open source initiative the key to solving viewability problems?

Mobile & In-App Viewability

MWC: Is an open source initiative the key to solving viewability problems?

Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.

March 2, 2017

Integral Ad Science Verification now available for Twitter video inventory

Channels Mobile & In-App

Integral Ad Science Verification now available for Twitter video inventory

February 2, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Channels Insights Mobile & In-App Research Resources Topics Viewability

Transparent, efficient, and universal: making the case for open sourcing software

With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...

January 28, 2017

Channels Mobile & In-App Topics Viewability

Moving open source SDK forward: IAB to assume governance of industry initiative

In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward.

January 10, 2017

Brand Safety & Suitability Insights Social Platforms

Everything you wanted to know about fake news

In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.

December 15, 2016

CMSWire: How to Engage Customers in a New, Mixed-Reality World

Insights Mobile & In-App Social Platforms

CMSWire: How to Engage Customers in a New, Mixed-Reality World

MR has the potential to replace all screens. Like scenes out of “Minority Report,” it’s not too much of a stretch to envision a world where we can conjure up content and engage with it using gestures.

November 29, 2016

Can programmatic and high quality media co-exist?

Open Web Resources Topics

Can programmatic and high quality media co-exist?

Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from...

September 21, 2016

How to optimise your video ads for viewability

CTV & Video Viewability

How to optimise your video ads for viewability

Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?

August 23, 2016

Efficiency & Optimisation Insights Open Web Publisher Viewability

An interview with Lada Durica, Lead Digital Analyst at Bauer Media

Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.

June 9, 2016

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Category: Channels

Are the challenges with native about to be overcome?

MWC: Is an open source initiative the key to solving viewability problems?

Integral Ad Science Verification now available for Twitter video inventory

Transparent, efficient, and universal: making the case for open sourcing software

Moving open source SDK forward: IAB to assume governance of industry initiative

Everything you wanted to know about fake news

CMSWire: How to Engage Customers in a New, Mixed-Reality World

Can programmatic and high quality media co-exist?

How to optimise your video ads for viewability

An interview with Lada Durica, Lead Digital Analyst at Bauer Media

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