Category: Channels
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CTV & VideoInsights

Advertisers investing in video as quality surpasses display for the first time

In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry. The report features analysis of trends in viewability, risk to brand safety and levels of ad fraud, across both publisher direct and programmatic buys.
April 4, 2017
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ChannelsMobile & In-AppTopicsViewability

MMA: The importance of open sourcing software to keep apace in an ever changing digital landscape

Even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry. The gap between advertisers’ mobile viewability requirements and measurement vendors’ capabilities has become a commonly cited roadblock to growth in mobile ad spending.
March 14, 2017
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