Advertisers investing in video as quality surpasses display for the first time
In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry. The report features analysis of trends in viewability, risk to brand safety and levels of ad fraud, across both publisher direct and programmatic buys.