2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide
We sat down with Joshua Lowcock, Global Brand Safety officer at UM Worldwide, to learn more about his new role and how the agency plans to tackle the brand safety challenges.
Case study: Improve your social viewability
Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Brand safety in a social world
Brand safety is a problem on social platforms. How can third party brand safety partners add transparency to walled gardens.
3 Trends: What’s in store for digital advertising in 2018
Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.
The evolution of social media advertising
In the beginning, there was the banner but today's digital advertising ecosystem has changed with the rise of social media platforms. Learn how marketers can close the loop on digital campaigns by embracing the power of social and third-party verification.
Social platform glossary
Social platform refers to a digital technology that enables the development and management of social media solutions and services e.g. Facebook, Twitter, Instagram and Youtube.
How to optimise your ads inside walled gardens
Breaking down walls means better optimisation The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. Actively collaborating on these platforms,...
Trust, transparency, and the battleground for ad quality
Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.
