Social Platforms Archives

Top 5 tips to improve your social buys

There are now over three billion social media users in the world – that’s 40% of the world’s population. According to recent research by Ofcom, we spend nearly 24 hours online per week, check our mobile phones every 12 minutes...

February 20, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Open Web Publisher Research Social Platforms Viewability

Industry Pulse report: UK digital advertising opportunities in 2019

IAS UK Industry Pulse report, a deep dive into the trends, technologies, and priorities set to drive change across the UK’s digital advertising landscape in 2019.

February 6, 2019

Ad Fraud Brand Safety & Suitability Channels CTV & Video Mobile & In-App Open Web Publisher Social Platforms Topics Viewability

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Brand Safety & Suitability Channels Social Platforms Topics

Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide

We sat down with Joshua Lowcock, Global Brand Safety officer at UM Worldwide, to learn more about his new role and how the agency plans to tackle the brand safety challenges.

May 19, 2018

Case study: Improve your social viewability

Case Studies Mobile & In-App Social Platforms Viewability

Case study: Improve your social viewability

Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.

March 28, 2018

Ad Fraud Brand Safety & Suitability Channels Open Web Social Platforms Topics Viewability

Ask a social buyer: iProspect

We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.

March 22, 2018

Brand Safety & Suitability Channels Social Platforms Topics

Brand safety in a social world

Brand safety is a problem on social platforms. How can third party brand safety partners add transparency to walled gardens.

January 17, 2018

Social Platforms Viewability

3 Trends: What’s in store for digital advertising in 2018

Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.

January 2, 2018

The evolution of social media advertising

Channels Social Platforms

The evolution of social media advertising

In the beginning, there was the banner but today's digital advertising ecosystem has changed with the rise of social media platforms. Learn how marketers can close the loop on digital campaigns by embracing the power of social and third-party verification.

December 19, 2017

Channels Social Platforms

Social platform glossary

Social platform refers to a digital technology that enables the development and management of social media solutions and services e.g. Facebook, Twitter, Instagram and Youtube.

December 5, 2017

1 2 3 4

Category: Social Platforms

Top 5 tips to improve your social buys

Industry Pulse report: UK digital advertising opportunities in 2019

2019 Predictions from IAS

Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide

Case study: Improve your social viewability

Ask a social buyer: iProspect

Brand safety in a social world

3 Trends: What’s in store for digital advertising in 2018

The evolution of social media advertising

Social platform glossary

ACCESS THE STUDY NOW.

Access the content now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now