Insights Archives

2019 Cannes Lions Highlights – Day 4

After a full schedule traversing the Croisette, you made it! You broke your daily step record. You signed that verification deal aboard a yacht. There is sand everywhere. And what a week it has been! We hope you’ve enjoyed our...

June 21, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Case Studies Channels CTV & Video Insights Resources Social Platforms Topics Viewability

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...

June 21, 2019

Insights

2019 Cannes Lions Highlights – Day 3

If you’ve made it this far, there’s a pretty good chance you’ve been exposed to this year’s collective conversation surrounding creativity and how to protect it. Much like a good rosé, it seems we all agree that amazing creative is...

June 20, 2019

Insights

2019 Cannes Lions Highlights – Day 1

And we’re off! Nothing cured our Monday blues like the sun, sand, and sipping on drinks with the best and brightest creative minds!

June 18, 2019

Brand Safety & Suitability Insights Viewability

Blasé blocking – is it time to kick your blocked keywords?

Managing brand safety in digital has always been a delicate tradeoff between suitability and scale. Advertisers understand the potentially disastrous consequences for their brand image and reputation if their messaging appears next to salacious content. But they also understand that...

June 13, 2019

Brand Safety & Suitability Case Studies Insights Open Web Resources Topics

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired...

June 12, 2019

Insights

Cannes Lions Party List 2019

We know that you’ll be looking for the best parties and events at Cannes Lions this year. Luckily, while you’ve been busy ironing your white linens, we’ve been collating the biggest and best events.

June 4, 2019

Insights

UK Innovation Summit recap: 2019 industry priorities

During our recent UK Innovation Summit we held a fascinating session with our clients discussing the current priorities for the digital advertising industry. Based on the latest IAS UK Industry Pulse survey, the panel, made up of GSK, Publicis and...

May 24, 2019

Brand Safety & Suitability Insights

The 20 most blocked keywords in April 2019

May 8, 2019

Real-time viewability insights for real-time optimisation

Insights Open Web Viewability

Real-time viewability insights for real-time optimisation

The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.

May 8, 2019

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Category: Insights

2019 Cannes Lions Highlights – Day 4

Ubisoft Canada increases social ROI using IAS’s data driven insights

2019 Cannes Lions Highlights – Day 3

2019 Cannes Lions Highlights – Day 1

Blasé blocking – is it time to kick your blocked keywords?

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Cannes Lions Party List 2019

UK Innovation Summit recap: 2019 industry priorities

The 20 most blocked keywords in April 2019

Real-time viewability insights for real-time optimisation

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Category: Insights

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