Wake Me Up Before You DMEXCO-GO
It’s been 3 long years since the crème de la crème of advertising descended on Cologne, but the wait is almost over, as DMEXCO 2022 is just around the corner. Even if you’re a seasoned DMEXCO-er, you may feel as...
Anzu
Anzu is a leading in-game ad solution for mobile, PC, console, and Roblox. Backed by WPP, Sony, NBCUniversal, HTC and more, Anzu’s blended in-game ads make advertising in games better - for brands, game developers, and gamers.
Introducing IAS Quality Sync Pre-bid Segments with Xandr
Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...
Connect with IAS at Cannes
Join the IAS team as we reconvene in the French Riviera for this year’s long-awaited Cannes Lions Festival. All week long you can find us at the Tatiana Yacht, conveniently located in the Porte de Cannes. Come aboard for a...
Validate your Media Quality on TikTok
IAS is excited to announce that we’ve expanded our partnership with TikTok to include media quality measurement capabilities. In addition to our Brand Safety Solution available in select markets, IAS can now measure Viewability, Invalid Traffic (IVT), and App-Level Brand Safety on TikTok. This...
NextM, the Nordic region’s largest MarTech event is back
After two years being firmly in the off position, the Nordic region’s largest MarTech event is back, with Nextm kicking off on April 6th! This year’s “bluewashing” edition focuses on one main problematic observation; young people all over the world...
Does Media Quality Drive Attention and Outcomes?
It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...
Masters of Media – Q&A with Csaba Szabo
In the latest episode of “IAS Masters of Media” series, we sat down with Csaba Szabo, our new EMEA Managing Director to discuss his 2022 focus, and some of the best business advice that he has received in the past....
Industry Insider with IAS: Creating Greater Trust and Transparency with IAB Europe
In a fragmented landscape where efficiency matters more than ever, how can partnerships make transparency a reality for programmatic buyers? Hot off the heels from the DMEXCO event in early September (see our wrap-up here), IAB Europe boasted a week...
Ogury is verified by IAS for viewability measurement on OMID-enabled mobile web video
Learn how Ogury is the first company to be OMID verified globally by IAS
The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment
September has been a big month for comebacks: ABBA, an elongated Summer, and of course, DMEXCO! DMEXCO hasn’t really had a year off, but with it being shifted online since last year, 2021 made way for a smooth and sleek...
4 ways the pandemic has changed consumer behaviour
It’s been a transformative 18 months around the world. From work, travel and exercise, through to shopping, socialising and celebrations, Covid-19 has had an impact on all aspects of our daily lives. IAS surveyed UK consumers to understand how...
