Webinar: H2 2018 UK Media Quality Report
The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK.
Industry Pulse: Advertising trends, technologies, and priorities that will shape the industry in 2019
Surveying over 150 UK marketing professionals, the IAS Industry Pulse report provides new and unique insight into key trends of the year and the opportunity 2019 holds.
Avoid risky content. Protecting your digital investment.
The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been...
Dig into the Data: Keeping your brand safe in a mobile-first world
Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We...
Transparency in digital: H1 2017 Media Quality Report
In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.
Make it count: practical tips to improve your viewability
People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers. What can you do to save your digital, and your bottom line? In...
Protect your brand: how can you avoid inappropriate online content?
In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...
Protect your brand: how can you avoid inappropriate online content?
In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...
