Ad Fraud Archives

Pushing CTV measurement forward in a fragmented ecosystem

IAS partnered with some of the largest video publishers in the industry to develop a CTV solution that validates video ads played to completion and free from invalid traffic (IVT) on a TV screen.

October 23, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Viewability Webinars & Videos

Are you ready for the holidays?

Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion...

September 19, 2019

Ad Fraud Brand Safety & Suitability Insights

How to tell the difference between friend and fraud

We can estimate that at least £23 million of UK spend was potentially intercepted by fraudsters last year – that’s based on fraud currently sitting around the 1% mark and the £2.3 billion spend on display ads during H1 2018,...

September 6, 2019

Ad Fraud Channels CTV & Video Topics

The OTT Evolution webinar: Q&A

In our OTT Evolution webinar we discussed OTT and CTV, what fraud looks like in this environment and best practices to protect your brand. You can listen to the full recording here. We’re keen to make sure all your questions...

August 8, 2019

Ad Fraud Brand Safety & Suitability Programmatic Publisher Topics Viewability

How can publishers effectively compete in today’s digital marketplace?

During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer...

June 25, 2019

The checklist you need to fend off undesired traffic

Ad Fraud Publisher

The checklist you need to fend off undesired traffic

If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.

May 30, 2019

Ad Fraud Brand Safety & Suitability Research Resources Topics Viewability Webinars & Videos

Webinar: H2 2018 UK Media Quality Report

The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK.

May 24, 2019

Ad Fraud Brand Safety & Suitability Insights Topics Viewability

What we heard at the IAS UK Innovation Summit

On April 4th, our UK IAS team hosted the UK Innovation Summit. The event brought together people from all corners of the digital advertising ecosystem – brands, publishers, agencies, and tech partners were all present to discuss the future of...

April 23, 2019

How does your media quality compare to UK benchmarks?

Ad Fraud Insights Viewability

How does your media quality compare to UK benchmarks?

In our H2 2018 report, we analyse hundreds of billions of digital impressions to provide media quality benchmarks for display and video ad inventory across desktop, mobile web, and mobile in-app.

April 2, 2019

What to do when you find invalid traffic on your site

Ad Fraud Publisher

What to do when you find invalid traffic on your site

The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.

March 25, 2019

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Category: Ad Fraud

Pushing CTV measurement forward in a fragmented ecosystem

Are you ready for the holidays?

How to tell the difference between friend and fraud

The OTT Evolution webinar: Q&A

How can publishers effectively compete in today’s digital marketplace?

The checklist you need to fend off undesired traffic

Webinar: H2 2018 UK Media Quality Report

What we heard at the IAS UK Innovation Summit

How does your media quality compare to UK benchmarks?

What to do when you find invalid traffic on your site

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