Ad Fraud Archives

What we heard at the IAS UK Innovation Summit

On April 4th, our UK IAS team hosted the UK Innovation Summit. The event brought together people from all corners of the digital advertising ecosystem – brands, publishers, agencies, and tech partners were all present to discuss the future of...

April 23, 2019

How does your media quality compare to UK benchmarks?

Ad Fraud Insights Viewability

How does your media quality compare to UK benchmarks?

In our H2 2018 report, we analyse hundreds of billions of digital impressions to provide media quality benchmarks for display and video ad inventory across desktop, mobile web, and mobile in-app.

April 2, 2019

What to do when you find invalid traffic on your site

Ad Fraud Publisher

What to do when you find invalid traffic on your site

The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.

March 25, 2019

Not Just Opportunity: How We Actually Use AI and Machine Learning

Ad Fraud Insights

Not Just Opportunity: How We Actually Use AI and Machine Learning

In 2019 IAS surveyed over 150 digital advertising professionals, representing the buy and sell sides of our industry, to understand the trends, challenges, and opportunities that would shape 2019. We released our findings in the IAS UK Industry Pulse. One...

March 12, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Open Web Publisher Research Social Platforms Viewability

Industry Pulse report: UK digital advertising opportunities in 2019

IAS UK Industry Pulse report, a deep dive into the trends, technologies, and priorities set to drive change across the UK’s digital advertising landscape in 2019.

February 6, 2019

Ad Fraud Brand Safety & Suitability Channels CTV & Video Mobile & In-App Open Web Publisher Social Platforms Topics Viewability

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Why using exclusion and inclusion lists is not enough

Ad Fraud Topics

Why using exclusion and inclusion lists is not enough

The fight against ad fraud is an arms race. Fraudsters have developed sophisticated tactics to steal digital marketing dollars and marketers need to keep up if they want to protect their spend. For marketers aiming to achieve scale without waste,...

November 27, 2018

Ad Fraud Insights Viewability

Shop for verification & drop low-quality impressions

This article was written by Nick Morley, EMEA MD, and originally published in Retail Tech News. The search for value is increasingly taking shopping online. Almost nine-in-ten retail purchases (87%) are now made via the web, with shoppers citing key reasons for going...

November 23, 2018

What brands need to know about avoiding digital advertising’s festive fraudsters

Ad Fraud Insights

What brands need to know about avoiding digital advertising’s festive fraudsters

This article was written by Nick Morley, EMEA MD and originally published in The Drum. From Singles Day to Black Friday, Thanksgiving to Christmas, Q4 is a key consumer retail period, but also offers many opportunities for fraudsters to target...

November 20, 2018

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App Open Web Topics Viewability

Tricks of the trade: Holiday marketing Q&A

In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.

October 23, 2018

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Category: Ad Fraud

What we heard at the IAS UK Innovation Summit

How does your media quality compare to UK benchmarks?

What to do when you find invalid traffic on your site

Not Just Opportunity: How We Actually Use AI and Machine Learning

Industry Pulse report: UK digital advertising opportunities in 2019

2019 Predictions from IAS

Why using exclusion and inclusion lists is not enough

Shop for verification & drop low-quality impressions

What brands need to know about avoiding digital advertising’s festive fraudsters

Tricks of the trade: Holiday marketing Q&A

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