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  1. Home
  2. | Topics
  3. | Ad Fraud
  4. | How can publishers effectively compete in today’s digital marketplace?
June 25, 2019 by IAS Team

How can publishers effectively compete in today’s digital marketplace?

Ad Fraud
Brand Safety & Suitability
Programmatic
Publisher
Topics
Viewability
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During the French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience.

Watch the whole session below to hear about the role that trust plays in news and publishing, alongside why brand safety is critical for digital advertising campaigns.

 

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