Ad Fraud Archives

Six things set to shake up marketing in 2020

For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020. Businesses are compelled to innovate to remain relevant, particularly at a time when new regulations, tools...

March 9, 2020

Ad Fraud Topics

IAS detects 404bot Scheme

In early 2019, the IAS Threat Lab, our team of fraud experts, unmasked a large-scale ad fraud scheme that has been on the prowl since 2018. This bot scheme’s main game is domain-spoofing, generating fake browser data and creating fabricated...

February 25, 2020

Ad Fraud Topics

Beat the Bots: an Ad Fraud Masterclass

At IAS, we believe that to make digital campaigns successful, marketers need to ensure their ad dollars are used to reach real people. Not bots – people, especially considering brands are spending $333 billion on average per year on digital...

November 13, 2019

Pushing CTV measurement forward in a fragmented ecosystem

Ad Fraud Topics

Pushing CTV measurement forward in a fragmented ecosystem

IAS partnered with some of the largest video publishers in the industry to develop a CTV solution that validates video ads played to completion and free from invalid traffic (IVT) on a TV screen.

October 23, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Viewability Webinars & Videos

Are you ready for the holidays?

Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion...

September 19, 2019

Ad Fraud Brand Safety & Suitability Insights

How to tell the difference between friend and fraud

We can estimate that at least £23 million of UK spend was potentially intercepted by fraudsters last year – that’s based on fraud currently sitting around the 1% mark and the £2.3 billion spend on display ads during H1 2018,...

September 6, 2019

Ad Fraud Channels CTV & Video Topics

The OTT Evolution webinar: Q&A

In our OTT Evolution webinar we discussed OTT and CTV, what fraud looks like in this environment and best practices to protect your brand. You can listen to the full recording here. We’re keen to make sure all your questions...

August 8, 2019

Ad Fraud Brand Safety & Suitability Open Web Publisher Topics Viewability

How can publishers effectively compete in today’s digital marketplace?

During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer...

June 25, 2019

The checklist you need to fend off undesired traffic

Ad Fraud Publisher

The checklist you need to fend off undesired traffic

If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.

May 30, 2019

Ad Fraud Brand Safety & Suitability Research Resources Topics Viewability Webinars & Videos

Webinar: H2 2018 UK Media Quality Report

The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK.

May 24, 2019

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Category: Ad Fraud

Six things set to shake up marketing in 2020

IAS detects 404bot Scheme

Beat the Bots: an Ad Fraud Masterclass

Pushing CTV measurement forward in a fragmented ecosystem

Are you ready for the holidays?

How to tell the difference between friend and fraud

The OTT Evolution webinar: Q&A

How can publishers effectively compete in today’s digital marketplace?

The checklist you need to fend off undesired traffic

Webinar: H2 2018 UK Media Quality Report

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Category: Ad Fraud

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