Brand Safety & Suitability Archives

Brand safety Q&A: Protect your investment

Some of our favorite questions from the Q&A session that followed our webinar to exploring the new boundaries of the brand safety problem and our tips and tricks for keeping your rand safe from risky content.

August 2, 2018

Ad Fraud Brand Safety & Suitability CTV & Video Insights Mobile & In-App Viewability

Update your World Cup playbook: 5 tips for marketers

We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.

July 26, 2018

Brand Safety & Suitability Topics Webinars & Videos

Avoid risky content. Protecting your digital investment.

The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been...

July 24, 2018

Brand Safety & Suitability Topics

The 20 most blocked keywords of June 2018

The 20 most blocked keywords globally in June 2018.

July 11, 2018

Ad Fraud Brand Safety & Suitability Open Web Topics Viewability

Does World Cup media score marketer goals?

The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...

July 10, 2018

Ad Fraud Brand Safety & Suitability Channels CTV & Video Open Web Topics Viewability

OTT’s ad supported future

Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.

June 21, 2018

Brand Safety & Suitability Topics

The 20 most blocked keywords of May 2018

The 20 most blocked keywords globally in May 2018.

June 13, 2018

Ad Fraud Brand Safety & Suitability Topics

What’s shaping marketing budgets in 2018?

We surveyed over 800 digital advertising professionals about the challenges and opportunities they expected to face in 2018. Are those the same concerns shaping marketing budgets today?

June 6, 2018

Brand Safety & Suitability Channels Social Platforms Topics

Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide

We sat down with Joshua Lowcock, Global Brand Safety officer at UM Worldwide, to learn more about his new role and how the agency plans to tackle the brand safety challenges.

May 19, 2018

Brand Safety & Suitability Topics

The 20 most blocked keywords of April 2018

The 20 most blocked keywords globally in March 2018.

May 9, 2018

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Category: Brand Safety & Suitability

Brand safety Q&A: Protect your investment

Update your World Cup playbook: 5 tips for marketers

Avoid risky content. Protecting your digital investment.

The 20 most blocked keywords of June 2018

Does World Cup media score marketer goals?

OTT’s ad supported future

The 20 most blocked keywords of May 2018

What’s shaping marketing budgets in 2018?

Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide

The 20 most blocked keywords of April 2018

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Category: Brand Safety & Suitability

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