Are you ready for the holidays?
Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion...
The 20 Most Blocked Keywords in August 2019
The following list compiles the most blocked keywords by advertisers during August 2019. Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation....
How to tell the difference between friend and fraud
We can estimate that at least £23 million of UK spend was potentially intercepted by fraudsters last year – that’s based on fraud currently sitting around the 1% mark and the £2.3 billion spend on display ads during H1 2018,...
Enhance ad memorability in a content-saturated world
In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.
IAS talks exclusion lists on BBC Radio 4 ‘The Media Show’
The issue of excessive keyword exclusion listing has moved into the digital advertising spotlight over the past couple of years, with some publishers highlighting the negative impact it can have on their business. IAS data, recently featured in the Wall...
The Halo Effect: How ad environments impact brand perception
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...
How can publishers effectively compete in today’s digital marketplace?
During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer...
