Managing digital advertising during COVID-19
As a result of the COVID-19 pandemic, many marketing and publishing professionals are understandably seeking guidance on how to appropriately navigate today’s unprecedented situation.
Keyword blocking and COVID-19
The world is adapting to the new reality of COVID-19 – and digital advertising is no different. News sites are seeing increased traffic and whilst some brands are appropriately making the most of the increase in eyeballs, others may deem...
Combating the global spread of COVID-19
IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.
The Post Cookie Fallout
In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers...
Shifting gears to brand suitability
The infamous brand safety concerns of 2017 instigated the ‘crisis of trust’ and sparked a wider focus on contextual risk. This resulted in more restrictive security measures, and frustration across both publishers and advertisers. Our industry needs a major gearshift....
Six things set to shake up marketing in 2020
For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020. Businesses are compelled to innovate to remain relevant, particularly at a time when new regulations, tools...
IAS on the IAB UK Podcast
Integral Ad Science spoke to the IAB UK on their podcast, to discuss safety, suitability and how brands can get the balance right. Integral Ad Science’s Head of Sales for Northern Europe, Katie Grosvenor, featured on the podcast with GSK’s...
How to implement a brand safe strategy
Launched at the IAB UK’s Digital Trust Forum, the IAB UK’s new Content Verification Guide highlights key factors to consider when implementing a brand safety strategy. With content verification at the core of innovation and development for IAS, we were...
Loves me, loves me not: A Data Valentine
Whether you're single or coupled, IAS wishes you a happy Valentine's Day with this creative analysis of some 2019 data.
Brand Suitability at the IAB UK Digital Trust Forum
In January 2020 the IAB UK held their first ever Digital Trust Forum. The event aimed to bring the industry together to discuss trust and transparency in the world of digital advertising. The day was packed with insight, intellect and...
