Brand Safety: The evolution to brand suitability
At Integral Ad Science, we’ve had a strong brand safety solution. We’ve created an introductory guide to explain what is the brand suitability.
Brand Suitability: Are you there yet?
Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.
Brand safety is best for everyone. Brand suitability is best for you.
At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration...
The 20 Most Blocked Keywords in November 2019
Check out the top 20 most blocked keywords for the month of November 2019.
Shifting gears from Brand Safety to Brand Suitability
Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey with consumers across...
Bringing greater brand safety controls to Facebook video
Look around. Chances are, you’re in the vicinity of someone—if not many someones—using a device to read or watch content online. Whether it’s the latest trending video or real-time news update, we’re consuming and creating content at an unprecedented rate....
Minimising brand risk on a global scale
This article was originally published in WARC. It’s fair to say the media industry today is in a different place to where it was when brand safety challenges dominated the headlines in 2017. However, IAS research has found...
The 20 Most Blocked Keywords in October 2019
Check out the top 20 most blocked keywords for the month of October 2019.
Make a list, check it twice: a holiday buying guide
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...
Latest IAS consumer perception study shows a ripple effect for ads
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
