Brand Safety & Suitability Archives

Keyword blocking and COVID-19

The world is adapting to the new reality of COVID-19 – and digital advertising is no different. News sites are seeing increased traffic and whilst some brands are appropriately making the most of the increase in eyeballs, others may deem...

March 30, 2020

Brand Safety & Suitability Insights

Combating the global spread of COVID-19

IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.

March 25, 2020

Brand Safety & Suitability Publisher Webinars & Videos

The Post Cookie Fallout

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers...

March 23, 2020

Brand Safety & Suitability Topics

Shifting gears to brand suitability

The infamous brand safety concerns of 2017 instigated the ‘crisis of trust’ and sparked a wider focus on contextual risk. This resulted in more restrictive security measures, and frustration across both publishers and advertisers. Our industry needs a major gearshift....

March 10, 2020

Ad Fraud Brand Safety & Suitability Insights

Six things set to shake up marketing in 2020

For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020. Businesses are compelled to innovate to remain relevant, particularly at a time when new regulations, tools...

March 9, 2020

Brand Safety & Suitability Topics

IAS on the IAB UK Podcast

Integral Ad Science spoke to the IAB UK on their podcast, to discuss safety, suitability and how brands can get the balance right. Integral Ad Science’s Head of Sales for Northern Europe, Katie Grosvenor, featured on the podcast with GSK’s...

March 5, 2020

Brand Safety & Suitability Topics

How to implement a brand safe strategy

Launched at the IAB UK’s Digital Trust Forum, the IAB UK’s new Content Verification Guide highlights key factors to consider when implementing a brand safety strategy. With content verification at the core of innovation and development for IAS, we were...

February 16, 2020

Brand Safety & Suitability Insights

Loves me, loves me not: A Data Valentine

Whether you're single or coupled, IAS wishes you a happy Valentine's Day with this creative analysis of some 2019 data.

February 14, 2020

Brand Safety & Suitability

Brand Suitability at the IAB UK Digital Trust Forum

In January 2020 the IAB UK held their first ever Digital Trust Forum. The event aimed to bring the industry together to discuss trust and transparency in the world of digital advertising. The day was packed with insight, intellect and...

February 13, 2020

Brand Safety & Suitability Research Resources Topics

How do you find brand suitable spaces?

Guinness beer is renowned for its clever and resonant advertising. In 1929, when the company launched its first tagline, “Guinness is good for you,” Rupert Guinness famously declared to the world that “the quality of our advertising must be equal...

January 28, 2020

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Category: Brand Safety & Suitability

Keyword blocking and COVID-19

Combating the global spread of COVID-19

The Post Cookie Fallout

Shifting gears to brand suitability

Six things set to shake up marketing in 2020

IAS on the IAB UK Podcast

How to implement a brand safe strategy

Loves me, loves me not: A Data Valentine

Brand Suitability at the IAB UK Digital Trust Forum

How do you find brand suitable spaces?

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Category: Brand Safety & Suitability

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