IAS Innovation Summit: Contextual innovation
At the IAS Innovation Summit experts from IAS and Diageo discuss how contextual targeting is changing the digital advertising landscape.
The Power of Context, a UK consumer research
In our latest research, IAS explores how context and sentiment inform consumer perceptions in the UK The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Previous IAS research has shown how consumer perception...
How UK consumer perception of data privacy is changing advertising
The ability to collect consumer data online has revolutionised digital advertising, enabling advertisers and publishers to better engage their audiences. The recent expansion of data privacy regulations from Europe and the U.S., as well as the shift away from cookie-based...
Webinar with IAB Europe, Sky & GroupM
COVID-19 has presented choppy and unchartered waters for everyone, worldwide. In the digital advertising industry, it has been no different. Changes to brand strategy, reduction in spend and reactive decisions have left us all navigating the unknown. Three months into...
The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
Context Matters! New UK consumer research
Context absolutely matters when it comes to targeted advertising. But what about the consumers receiving the adverts – how do they actually want to be targeted by advertisers? Context, consumers & advertising - explore the latest insight from IAS.
How to balance digital advertising risk and reach during a global pandemic
The whole world is adapting to the new reality of COVID-19 – and digital advertising is no different. The pandemic has understandably led to heightened advertiser sensitivity towards coronavirus-related content. Now more than ever it is important for advertisers to...
The state of Brand Safety in the UK
A deep dive into the latest data on brand safety in the UK, based on the H2 2019 Media Quality Report from Integral Ad Science (IAS). Advertisers are always conscious of the risk their brand may face online. However, as...
IAS Update: COVID-19 & Keyword Blocking
How to take a nuanced approach to keyword blocking and support quality journalism. Review the latest keyword guidance for brand here
Managing digital advertising during COVID-19
As a result of the COVID-19 pandemic, many marketing and publishing professionals are understandably seeking guidance on how to appropriately navigate today’s unprecedented situation.
