Quick Bytes Video: Brand Suitability to reach the right consumers
Quick Bytes video on Brand Suitability we help you stay up to date by bringing you a guide and how new innovations brings benefits for digital advertisers.
Importance of sentiment
“The way you make me feel.” In our previous IAS Insider blog around the IAS Power of Context UK report, we discussed the importance of context. But ads related to the content of a page aren’t the only details that...
Quick Bytes Video: Artificial Intelligence use in advertising
Watch IAS's Quick Bytes video explaining the latest innovation in digital ad verification and our first video tackles AI and Machine Learning.
Introducing The Congruence Effect
In the last year, global events and challenges drove what felt like an endless news cycle. As a result, much has been said about content adjacencies. Advertisers seek to connect with consumers while protecting their brand; publishers, especially premium and...
Looking ahead: Top digital advertising trends in 2021
While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...
IAS and the GARM Brand Safety Floor and Suitability Framework
IAS has taken an active role in developing and implementing the evolving GARM framework for brand safety and suitability. Between user-generated content, movements for social justice, political news, and a global pandemic, the digital landscape is becoming more complex for...
Native meets brand safety – Explore how native and brand safety can co-exist
In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. Marketers are seeking guidance on how to navigate...
Evolving the advertising industry to meet consumer behaviour
This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for consumers’ attention has been heightened by the pandemic. How can business leaders ensure their advertising teams are focused on...
Importance of Contextual
How important are contextual ads to consumer perception? Imagine reading an article about a cruise ship accident, and seeing an advert for cruise ship sales beside it. You’d probably think that the ad, although related to cruising, is out of...
IAS Innovation Summit: The State of Publishing
A top session from the IAS Innovation Summit on how publishers overcame challenges during the pandemic and why context and sentiment are a future focus.
