How to optimise your video ads for viewability
Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?
Category: Topics
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
How to meet advertiser viewability demands
Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.
An interview with Dean Cook, Ad Technology Manager at Time Inc. UK
We recently sat down with Dean Cook, ad technology manager at Time Inc. UK to discuss viewability, discrepancies, and Pub Expert, our solution for publishers.