During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience. They discussed the role that trust plays in news and publishing. In digital advertising campaigns Brand Safety is critical.
If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.
The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.
Ad FraudBrand Safety & SuitabilityCTV & VideoMobile & In-AppProgrammaticProprietary PlatformsPublisherResearchViewability
IAS UK Industry Pulse report, a deep dive into the trends, technologies, and priorities set to drive change across the UK’s digital advertising landscape in 2019.
This article was written by Lee Moulding, Head of Platform Solutions, Northern Europe and originally published in What’s New in Publishing. Over recent years, the allocation of digital ad dollars has largely been targeted towards programmatic trading – now...
A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...