Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored

In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media quality with our Quality Sync Pre-bid Segment: a solution that drives efficiency, accuracy, and programmatic campaign optimization.

Now available globally in Xandr’s Invest DSP, IAS’s new Quality Sync solution eases campaign management for advertisers – streamlining workflow, reducing block rates, and improving overall media quality across campaigns.

What’s more, Quality Sync grants you the ability to capture preferred campaign settings all in one place. Enable unified brand safety, keyword blocklists, URL exclusion lists, brand suitability, and invalid traffic avoidance settings through Quality Sync, accessible in IAS Signal.

Launch your programmatic campaigns with greater confidence and accuracy. Download the one sheet to learn more and access the Invest DSP User Guide to get started today.