Author at Integral Ad Science

Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation

Advertising has been an integral part of businesses reaching audiences for decades. From the billboard signs at the corner of the street to the digital pop-up ads visible on every webpage we visit, advertising is present everywhere we go. Especially...

August 22, 2022

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

Contextual Targeting Open Web

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Ravi Rajotia is the Associate Vice President, Media Planning at OMD India. He helps...

August 15, 2022

Brand Safety & Suitability In the media

In The Age Of Misinformation, How Misleading Content Impacts Digital Advertising

In this guest post, Integral Ad Science’s ANZ country manager Jessica Miles, looks at how deceptive content and “fake” news could all be being funded by your digital advertising budget. As ad spending continues to grow, total media ad spending...

July 30, 2022

Brand Safety & Suitability Contextual Targeting

Contextual Targeting for a Cookieless World

Authored article by Saurabh Khattar IAS’ India Lead for Strategic Partnerships Introducing cookies and collecting first-party data transformed the digital advertising industry in more ways than one. Finding the right customer became more accessible than ever with highly targeted ads. However,...

July 30, 2022

Open Web

IAS & Anzu bring media quality to in-game advertising

Access a new level of transparency with Invalid Traffic and Viewability measurement for your in-game ads Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion...

July 28, 2022

Uncategorized @apac

Anzu

Anzu is a leading in-game ad solution for mobile, PC, console, and Roblox. Backed by WPP, Sony, NBCUniversal, HTC and more, Anzu’s blended in-game ads make advertising in games better - for brands, game developers, and gamers.

July 28, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV and Video Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Brand Safety & Suitability In the media Open Web

What can brands do to execute a diverse and inclusive media plan?

Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research. Diversity and representation are currently lacking in media planning, especially in the Asia-Pacific region, where video advertisements still...

July 4, 2022

IAS Programmatic Mini Series Explainer Videos

Channels Featured Open Web

IAS Programmatic Mini Series Explainer Videos

Learning with IAS Our IAS Programmatic Mini Series of explainer videos, gives our audiences the opportunity to learn more about the programmatic digital ecosystem. Scroll down for our episodes and keep an eye out for more to come. Episode 1...

July 4, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Efficiency & Optimisation Featured Insights m Open Web

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Featured Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.

June 23, 2022

Brand Safety & Suitability In the media

How Brands in Southeast Asia are Shifting from Brand Safety to Brand Suitability

Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem, how brands communicate with their target audiences and scale their campaigns can be a deal-breaker for businesses, especially for startups...

June 22, 2022

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IAS Team

MORE POSTS BY IAS Team

Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

In The Age Of Misinformation, How Misleading Content Impacts Digital Advertising

Contextual Targeting for a Cookieless World

IAS & Anzu bring media quality to in-game advertising

Anzu

Quick Bytes: How Viewability Makes Every Impression Count

What can brands do to execute a diverse and inclusive media plan?

IAS Programmatic Mini Series Explainer Videos

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

How Brands in Southeast Asia are Shifting from Brand Safety to Brand Suitability

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