Open Web Archives

Masters of Media – Azriel Chan – Omnicom Media Group NZ

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Azriel Chan is Head of Platforms and Capabilities at Omnicom Media Group New Zealand...

November 9, 2021

Efficiency & Optimisation Featured Open Web

Event On-Demand: IAB Measure Up 2021

IAB MeasureUp 2021 Now Available On-Demand! Watch our presentation at the recent IAB MeasureUp 2021 event which saw Clem Birdsall, Strategic Partnership Director ANZ and Chanel Barta, Head of Customer Success ANZ, discuss driving trust and transparency in the programmatic...

September 30, 2021

Efficiency & Optimisation Open Web Uncategorized @apac Webinars & Videos

Event Alert: Programmatic Pioneers 2021

With more investments flowing into programmatic, it is now more important than ever for marketers to understand where their dollars flow into. For advertisers, the goal is to achieve efficiency for every dollar spent, and this is where Supply Path...

September 24, 2021

Webinar: The Quest for a Truly Transparent Supply Path

Open Web Webinars & Videos

Webinar: The Quest for a Truly Transparent Supply Path

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at the...

September 15, 2021

Guides Open Web

Just Released: Programmatic Mini Guide

Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience. ...

August 31, 2021

IAS x MMA: Programmatic Should Not Be Problematic

Open Web Webinars & Videos

IAS x MMA: Programmatic Should Not Be Problematic

Indonesia adalah salah satu negara yang terdepan dalam hal mobile marketing. Karena investasi dan fokus yang tinggi di platform mobile, banyak sekali pemasar di Indonesia yang sudah meningkatkan investasi digital melalui jalur programmatic buying. Namun, masih ada juga pemasar yang...

July 26, 2021

IAS Teams Up with Dentsu for Programmatic Transparency

Efficiency & Optimisation Open Web

IAS Teams Up with Dentsu for Programmatic Transparency

Integral Ad Science (IAS) and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media quality and corresponding supply path costs. Dentsu...

July 6, 2021

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Open Web

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

June 21, 2021

Driving Efficiencies: Download our Automated Tag Guide

Efficiency & Optimisation Featured Guides Open Web Publisher

Driving Efficiencies: Download our Automated Tag Guide

IAS recognises the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

CTV and Video Guides Media Quality Reports Open Web

H2 2020 Media Quality Report

Evolving World Events in H2 2020 Impacted Brand Risks according to the Latest Media Quality Report by IAS The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels...

April 19, 2021

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Category: Open Web

Masters of Media – Azriel Chan – Omnicom Media Group NZ

Event On-Demand: IAB Measure Up 2021

Event Alert: Programmatic Pioneers 2021

Webinar: The Quest for a Truly Transparent Supply Path

Just Released: Programmatic Mini Guide

IAS x MMA: Programmatic Should Not Be Problematic

IAS Teams Up with Dentsu for Programmatic Transparency

Harmelin Media optimizes efficiency with IAS Total Visibility

Driving Efficiencies: Download our Automated Tag Guide

H2 2020 Media Quality Report

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