Research Archives

Study: Contextual Relevance is Critical to Consumers in APAC

Integral Ad Science today released a new research study, The Power of Context in APAC, which surveyed over 2,000 consumers in Singapore, Indonesia, Australia, and Japan and explored how context influences consumers’ perception of ads and brands. “The Power of...

March 3, 2021

Contextual Targeting Research

2021 Japan Industry Pulse Report

The new decade brought new challenges— some anticipated, some completely unexpected. In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. As we look ahead, we explore how the...

January 30, 2021

Australian connected TV landscape shifts away from paid subscriptions

CTV and Video Insights Research

Australian connected TV landscape shifts away from paid subscriptions

Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers...

September 22, 2020

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

CTV and Video Insights Research

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

IAS asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.

September 1, 2020

Consumer Privacy Survey Reveals Context Matters

Research Resources

Consumer Privacy Survey Reveals Context Matters

A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.

August 13, 2020

Ad Fraud Brand Safety & Suitability Channels CTV and Video In the media Mobile & In-App Research Resources Social Platforms Topics Trends and reports Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Research Social Platforms

Research: How advertisers can navigate the consumer privacy landscape in Australia

The ability to collect consumer data online has revolutionised digital advertising. By allowing for customised targeting strategies, data collection enabled marketers to better reach the right consumers, at the right time, in the right places. With the expansion of privacy...

May 15, 2020

Media Quality Report – On Demand Webinar

Media Quality Reports Research Webinars & Videos

Media Quality Report – On Demand Webinar

By measuring more than 1 trillion media metrics each day globally, IAS has the scale to observe media quality developments in real-time. Our Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers...

May 11, 2020

CTV and Video Research

IAS and Digiday on The State of CTV

In "The State of CTV," IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ CTV...

May 11, 2020

Media Quality Reports Research

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt. That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and...

April 30, 2020

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Category: Research

Study: Contextual Relevance is Critical to Consumers in APAC

2021 Japan Industry Pulse Report

Australian connected TV landscape shifts away from paid subscriptions

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

Consumer Privacy Survey Reveals Context Matters

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

Research: How advertisers can navigate the consumer privacy landscape in Australia

Media Quality Report – On Demand Webinar

IAS and Digiday on The State of CTV

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

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