Brand Safety & Suitability Archives

Quick Bytes Video: Brand Suitability to reach the right consumers

In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to one of the latest developments in digital advertising: Brand Suitability. Brand Suitability is much more than avoiding...

February 22, 2021

Brand Safety & Suitability Featured Webinars & Videos

Quick Bytes Video: Brand Suitability to reach the right consumers

Quick Bytes video on Brand Suitability we help you stay up to date by bringing you a guide and how new innovations brings benefits for digital advertisers.

January 31, 2021

Ad Fraud Brand Safety & Suitability Channels CTV and Video Topics Viewability

Video isn’t video if it isn’t seen

Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view. So as online video advertising increases in demand — and...

January 25, 2021

Ad Fraud Brand Safety & Suitability Open Web

2020 Product Launches from IAS – A Recap

Despite the challenges of 2020, IAS focussed on launching the best products to help clients navigate through this unprecedented time for digital advertising to successfully deliver their campaigns in a fraud free, viewable and brand safe environment. Here are a...

December 7, 2020

Brand Safety & Suitability Topics

On-Demand: IAB MeasureUp 2020 – Why Context Matters

Our ANZ Country Manager Jessica Miles was a guest speaker at this year's IAB Australia MeasureUp 2020 conference. Her presentation, "Building resilient advertising – Why context matters" talks through a number of research pieces that IAS have run this year. Jessica...

November 4, 2020

Brand Safety & Suitability Topics

Delivering control and efficiency with Google Display & Video 360

Brands rely on ad inventory that is brand-safe and relevant to their campaigns. IAS studies prove that connecting with consumers in relevant environments lead to increased ad impressions and brand recognition. IAS has partnered with Google to integrate our solutions...

October 9, 2020

Ad Fraud Brand Safety & Suitability Media Quality Reports Open Web Resources

H1 2020 Media Quality Report

IAS releases H1 2020 Media Quality Report - Global Benchmarks with ANZ Insights

October 6, 2020

Brand Safety & Suitability CTV and Video Insights Open Web

IAS Partners with Google in Building An Industry-Leading Automated Tag

IAS today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.

October 2, 2020

Brand Safety & Suitability Topics

IAS explores the power of context on consumer perception

Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t right for you,...

August 27, 2020

Brand Safety & Suitability Topics

Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’

August 26, 2020

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Category: Brand Safety & Suitability

Quick Bytes Video: Brand Suitability to reach the right consumers

Quick Bytes Video: Brand Suitability to reach the right consumers

Video isn’t video if it isn’t seen

2020 Product Launches from IAS – A Recap

On-Demand: IAB MeasureUp 2020 – Why Context Matters

Delivering control and efficiency with Google Display & Video 360

H1 2020 Media Quality Report

IAS Partners with Google in Building An Industry-Leading Automated Tag

IAS explores the power of context on consumer perception

Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’

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Category: Brand Safety & Suitability

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.