Topics Archives

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Megan Reichelt, Country Manager, Southeast Asia, Integral Ad Science throws light on the traps in advertising that marketers need to be aware of during holiday season. As we approach the festive season, there is no escaping the shopping frenzy as...

November 16, 2022

Brand Safety & Suitability programmatic Webinars & Videos

Retail Webinar: Maximising Your Media Ad Spends

A must watch On-Demand Webinar for Retail industry. Our ANZ Country Manager Jessica Miles was honoured to join a fantastic webinar in association with National Online Retailers Association (NORA) alongside Nicola Clement of Myer, Bronte Jackson of Miss Amara, James...

November 14, 2022

Contextual Targeting Guides Research Trends and reports

Research: Sustainability & Advertising

Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change,...

November 14, 2022

Brand Safety & Suitability Guides Webinars & Videos

IAS x MediaCom – Brand Safety Whitepaper

Between a global pandemic, wars, highly polarized political rhetoric, and ongoing coverage of key social justice issues, deciding on how you want your brand to show up in public, let alone controlling where your ads appear, can be daunting. While...

October 19, 2022

Brand Safety & Suitability Featured Guides In the media Proprietary Platforms

Post-Bid Brand Safety & Suitability on TikTok

IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability, Invalid...

October 17, 2022

Ad Fraud CTV and Video Featured Guides Viewability

IAS brings media quality to Netflix

Planning for Netflix’s ad-supported platform? Don’t forget media quality. Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic...

October 13, 2022

How marketers can free their digital campaigns from poor media quality

Contextual Targeting

How marketers can free their digital campaigns from poor media quality

As per study, digital ad spend fraud will reach $68 bn globally in 2022, up from $59 bn in 2021. Mumbai: India recently celebrated its 75th Independence Day—a notable landmark to look back at and cherish all the achievements of...

October 10, 2022

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Contextual Targeting CTV and Video Featured Mobile & In-App Research

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...

September 29, 2022

Is your digital ad getting the attention and engagement you’d like?

Contextual Targeting Viewability

Is your digital ad getting the attention and engagement you’d like?

Laura Quigley, SVP of APAC for Integral Ad Science Shares on Digital Ads Getting the Attention and Engagement Marketers Want In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...

September 28, 2022

Ad Fraud CTV and Video

Measuring what matters on Connected TV

20 million – the number, by itself, is eye-catching; however, it is all the more impressive when we know that there are 20 million Connected TV (CTV) households in India. Roughly, this means there are 100 million customers. By 2025, India is...

September 23, 2022

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Category: Topics

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Retail Webinar: Maximising Your Media Ad Spends

Research: Sustainability & Advertising

IAS x MediaCom – Brand Safety Whitepaper

Post-Bid Brand Safety & Suitability on TikTok

IAS brings media quality to Netflix

How marketers can free their digital campaigns from poor media quality

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Is your digital ad getting the attention and engagement you’d like?

Measuring what matters on Connected TV

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