Bots: a short guide
When most people think of ad fraud, they think of bots. Click below to get your short guide to bots and bot traffic. Want to learn more about the different types of ad fraud? Download the full guide.
From impressions to people: elevating the conversation
2016 was an exciting year for digital measurement. Social networks and walled gardens opened up for third-party verification, and huge strides were made in bringing transparency to mobile in-app inventory. Digital advertisers are now well poised to measure the media...
The three pillars of ad fraud detection
The three pillars of ad fraud detection: behavioral and network analysis, browser and device analysis, and malware analysis and targeted reconnaissance.
Viewability: the essentials
It’s no surprise that viewability has become a top concern in digital advertising. This guide gives you an overview of viewability, context into the differences across environments, channels, and devices, steps to improve your viewability, perspectives from buyers and sellers,...
Protect your brand: Q&A on brand safety
In our recent ‘Protect your brand’ webinar we received a lot of great questions about the different aspects of brand safety. In this blog post, we’re answering your brand safety questions.
Transparency in digital: a Q&A on ad fraud
In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about ad fraud.
Ensuring viewability across emerging channels
What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?
Protect your brand: Q&A on brand safety and fake news
In our recent ‘Protect your brand’ webinar we received a lot of great questions about the different aspects of brand safety. In this blog post, we’re answering your questions specifically around fake news.
Transparency in digital: a Q&A on viewability
In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about viewability.
