Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight.
Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is...
How reaching consumers with contextual relevance during peak holiday moments drives performance Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half...
Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...