Mobile & In-App Archives

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...

August 31, 2017

Channels Mobile & In-App Programmatic Resources Topics

Make it count: a Q&A on mobile viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

August 22, 2017

Advertising on social: it’s all relative

Channels CTV & Video Mobile & In-App Proprietary Platforms Resources Topics Viewability

Advertising on social: it’s all relative

Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...

July 25, 2017

CTV & Video Mobile & In-App Viewability

Viewability Glossary

Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...

June 28, 2017

Brand Safety & Suitability Insights Mobile & In-App Programmatic Proprietary Platforms

Trust, transparency, and the battleground for ad quality

Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.

June 7, 2017

Channels Mobile & In-App Resources

IAB: Mobile Attribution FAQ 2017

Integral Ad Science helped to contribute to the IAB’s Mobile Attribution FAQ 2017.

May 18, 2017

Channels Mobile & In-App Resources Topics Viewability

Mobile web vs. mobile app environments

While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.

May 16, 2017

Insights Mobile & In-App Proprietary Platforms Viewability

Ensuring viewability across emerging channels

What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?

May 15, 2017

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

Channels Mobile & In-App

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.

May 15, 2017

Ad Fraud Channels Mobile & In-App Resources Topics

A short guide to mobile fraud

As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.

April 4, 2017

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Category: Mobile & In-App

Bringing transparency to mobile in-app buys with MoPub

Make it count: a Q&A on mobile viewability

Advertising on social: it’s all relative

Viewability Glossary

Trust, transparency, and the battleground for ad quality

IAB: Mobile Attribution FAQ 2017

Mobile web vs. mobile app environments

Ensuring viewability across emerging channels

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

A short guide to mobile fraud

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Category: Mobile & In-App

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