Channels Archives

Watch On-Demand: Cookieless Campaigns

Cookie deprecation has sparked quite the conversation Among the many changes we’ve experienced in 2020, cookie deprecation has the industry talking. Concerns about data privacy have not only led to increasing legislation but are also driving technological change. Still, the...

December 16, 2020

CTV & Video Research

Press Play: CTV and Ads

Before connected TV, primetime ruled. Imagine families arguing over the remote, unable to pause or stream another time, rushing to grab snacks during commercial breaks, and therefore, missing the ads altogether. Fast forward to today and step aside, TV Guide!...

October 27, 2020

Channels CTV & Video Events & Videos Insights Open Web Topics

On-Demand Webinar: The At-Home Audience

Feeling a little lost in the connected TV (CTV) landscape? Get to know the difference between apps, devices, and channels and unlock addressable ad inventory on the most popular streaming platforms. Watch our latest webinar for more.

September 25, 2020

Research Walkthrough: Giving season goes digital

Channels CTV & Video

Research Walkthrough: Giving season goes digital

Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season....

September 23, 2020

IAS + Pinterest: Creating connection across the board

Ad Fraud Social Platforms

IAS + Pinterest: Creating connection across the board

IAS and Pinterest have partnered to provide transparency into how ad campaigns are performing by measuring Viewability and Invalid Traffic

September 1, 2020

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Social Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

August 19, 2020

Brand Safety & Suitability CTV & Video Insights

Which predicted 2020 digital advertising trends have come true?

IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.

July 15, 2020

CTV & Video Events & Videos

Connected TV: Smooth Streaming Ahead

IAS partners with industry leaders to discuss recent surges in connected TV adoption and the future of advertising and measurement on the platform.

July 8, 2020

CTV & Video Events & Videos

Virtual Panel: Eyes on the Buys

We've gathered experts from Roku, Digiday, and Dentsu Aegis Network for an IAS-moderated panel on connected TV (CTV), the platform that's catching consumer eyes more than any other.

June 26, 2020

Show me the money! Get Total Visibility with IAS and Amino

Efficiency & Optimization Insights Open Web

Show me the money! Get Total Visibility with IAS and Amino

ISBA released research that showed a loss of 15% of advertisers’ advertising spend to an “unknown delta.” To address this lack of transparency, IAS partnered with Animo Payments to create the Total Visibility solution.

June 25, 2020

Total Visibility: Media transparency in the era of efficiency

Events & Videos Open Web

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this...

June 12, 2020

Brand Safety & Suitability Insights Social Platforms

Together at Home: Reaching consumers on Facebook

Even though consumers are spending more time at home, increasing privacy legislation creates new challenges for advertisers to reach consumers. Here's how advertisers can engage consumers on Facebook.

May 20, 2020

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Channels

Watch On-Demand: Cookieless Campaigns

Press Play: CTV and Ads

On-Demand Webinar: The At-Home Audience

Research Walkthrough: Giving season goes digital

IAS + Pinterest: Creating connection across the board

IAS now offers viewability and invalid traffic measurement across Pinterest

Which predicted 2020 digital advertising trends have come true?

Connected TV: Smooth Streaming Ahead

Virtual Panel: Eyes on the Buys

Show me the money! Get Total Visibility with IAS and Amino

Total Visibility: Media transparency in the era of efficiency

Together at Home: Reaching consumers on Facebook

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