While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.
Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.
In March, we released the Integral Ad Science H2 2016 US Media Quality Report. This biannual report, based on the analysis of 200 billion impressions, highlights the current state of media quality in the U.S. online advertising industry. The report...
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
Mobile devices have become central to our lives, affecting how we interact with the world around us. However, even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry.
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...
Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.