Channels Archives

UK Programmatic is hot on the heels of publisher direct

The findings from our H1 2017 Media Quality Report further highlight that with industry attention and proactive measures, improvements in brand safety can be made. Whilst ad fraud may have increased slightly, fraud is an arms race that is constantly...

September 25, 2017

Efficiency & Optimization Insights Programmatic

10 minutes with an agency trader: Amnet

Who are the people behind the platform? Too often programmatic advertising is thought of as purely artificial intelligence, but there is often a vast amount of human intelligence involved in executing meaningful marketing campaigns. IAS sat down with Emily Kennedy,...

September 7, 2017

Bringing transparency to mobile in-app buys with MoPub

Insights Mobile & In-App Viewability

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...

August 31, 2017

Channels Mobile & In-App Programmatic Resources Topics

Make it count: a Q&A on mobile viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

August 22, 2017

Guides Programmatic

Programmatic Advertising Glossary

Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy...

August 16, 2017

Advertising on social: it’s all relative

Channels CTV & Video Mobile & In-App Proprietary Platforms Resources Topics Viewability

Advertising on social: it’s all relative

Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...

July 25, 2017

An interview with Innovid’s VP of Product, Ronen Idrisov

CTV & Video Insights

An interview with Innovid’s VP of Product, Ronen Idrisov

In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.

July 21, 2017

Brand Safety & Suitability Insights Programmatic

Programmatic: what is the real brand risk?

In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.

July 20, 2017

Take stock: it’s time to invest in programmatic

Programmatic Resources Topics

Take stock: it’s time to invest in programmatic

Programmatic digital advertising suffers from a perception problem. Marketers often see it as a box that needs to be checked or as a separate efficiency portion of a marketing plan. Fear surrounding brand safety, ad fraud, and overall transparency issues...

July 13, 2017

CTV & Video Mobile & In-App Viewability

Viewability Glossary

Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...

June 28, 2017

1 2 … 20 21 22 … 24 25

Category: Channels

UK Programmatic is hot on the heels of publisher direct

10 minutes with an agency trader: Amnet

Bringing transparency to mobile in-app buys with MoPub

Make it count: a Q&A on mobile viewability

Programmatic Advertising Glossary

Advertising on social: it’s all relative

An interview with Innovid’s VP of Product, Ronen Idrisov

Programmatic: what is the real brand risk?

Take stock: it’s time to invest in programmatic

Viewability Glossary

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: Channels

ACCESS THE GUIDE NOW.​​

Access the case study now.​

Access the guide now.​

Access the research now.​