Integral Ad Science Verification now available for Twitter video inventory
We’re proud to announce that our integration with Twitter has launched – providing viewability measurement for Twitter video inventory.
Transparent, efficient, and universal: making the case for open sourcing software
Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...
Moving open source SDK forward: IAB to assume governance of industry initiative
In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry...
Everything you wanted to know about fake news
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
How to engage customers in a new, mixed-reality world
Augmented reality (AR), virtual reality (VR), and a combination of the two known in the industry as mixed reality (MR) have the potential to create a whole new platform, ecosystem, and media that will offer new and exciting ways to...
Integral Ad Science to attack zombie TVs after Dark
Our GM of Video, Kevin Lenane, talks about video, viewability, and more at Beet Retreat 2016: The Transformation of Television Advertising.
Problematic programmatic: Getting to grips with pre-bid technology
With the UK’s investment in programmatic set for double digit growth, pushing spend towards £2.5 billion in 2016, it’s no surprise the demand for greater transparency and highly viewable, bot-free and brand-safe impressions within the programmatic ecosystem is at an...
Can programmatic and high quality media co-exist?
Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from...
The great log blog: What did the log ever do for us?
The mere mention of a log (outside the context of web logs, or blogs) could instill reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman, head of technical services,...
The rising tide of digital video
As video consumption continues to grow and move to new platforms, new technology – and new innovations – follow.
