Proprietary Platforms Archives

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...

June 20, 2023

IAS expands viewability and invalid traffic measurement on Pinterest

Ad Fraud Proprietary Platforms Viewability

IAS expands viewability and invalid traffic measurement on Pinterest

Industry-leading reporting now available on Pinterest’s Collections and Idea formats Pinterest serves as an inspirational launchpad for consumers across the globe. The platform, which boasts 450 million monthly Pinners worldwide, presents brands with expansive opportunities. Together, IAS and Pinterest give...

April 19, 2023

Brand Safety & Suitability Featured Insights Proprietary Platforms

Post-Bid Brand Safety & Suitability on TikTok

IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability, Invalid...

October 17, 2022

Channels Insights Proprietary Platforms

Meta Opens Feed to Third-Party Brand Safety and Suitability Verification

IAS is excited to share Meta’s announcement that they are testing the third-party brand suitability verification solution in Feed. The announcement notes that Meta will work with a third-party partner for the initial stage of development. We will keep our...

October 4, 2022

Audio Brand Safety & Suitability Featured Insights Proprietary Platforms

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources...

June 15, 2022

Brand Safety & Suitability Efficiency & Optimization Featured Insights Proprietary Platforms

IAS + LinkedIn: Driving actionable outcomes for your business

LinkedIn has become a ubiquitous tool in professional networking and career development. In fact, chances are you may have used LinkedIn to find your current role, connect with colleagues, or scroll through to read the latest industry thought leadership. However,...

May 12, 2022

Brand Safety & Suitability Featured Guides Mobile & In-App Proprietary Platforms Viewability

IAS Expands Media Quality Solutions for TikTok

IAS is excited to announce that we've expanded our partnership with TikTok to measure viewability, invalid traffic, and app-level brand safety globally.

May 9, 2022

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Events & Videos Proprietary Platforms Publisher

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Lisa Utzschneider, IAS’s Chief Executive Officer, spoke at AdExchanger’s Industry Preview on February 22 as part of the “Going Public in Ad Tech” webinar. Throughout the conversation, Lisa and a panel of industry experts shared insights on the experience of...

February 21, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Proprietary Platforms

Social Media Ad Receptivity: Driving engagement with in-feed advertising

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach $82 billion in the U.S. alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Brand Safety & Suitability Events & Videos Proprietary Platforms

Watch On-Demand: Power Your Brand Safety with TikTok and IAS

With increased engagement and ad spend on entertainment platforms, marketers need to ensure they have the transparency and granular controls to protect their brand’s reputation. Cue the IAS and TikTok partnership. A platform with a user experience proven to capture...

December 14, 2021

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Category: Proprietary Platforms

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

IAS expands viewability and invalid traffic measurement on Pinterest

Post-Bid Brand Safety & Suitability on TikTok

Meta Opens Feed to Third-Party Brand Safety and Suitability Verification

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

IAS + LinkedIn: Driving actionable outcomes for your business

IAS Expands Media Quality Solutions for TikTok

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Social Media Ad Receptivity: Driving engagement with in-feed advertising

Watch On-Demand: Power Your Brand Safety with TikTok and IAS

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