Social Media Platform Glossary
Social platform refers to a digital technology that enables the development and management of social media solutions and services e.g. Facebook, Twitter, Instagram and Youtube.
IAS’s Evolving Partnership with X
UPDATED: February 1, 2024 IAS’s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. For over six years, IAS has partnered with X (formerly Twitter) to support marketers investing on the platform....
RESEARCH: The 2024 Industry Pulse
As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.
Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels
Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...
IAS expands viewability and invalid traffic measurement on Pinterest
Industry-leading reporting now available on Pinterest’s Collections and Idea formats Pinterest serves as an inspirational launchpad for consumers across the globe. The platform, which boasts 450 million monthly Pinners worldwide, presents brands with expansive opportunities. Together, IAS and Pinterest give...
Post-Bid Brand Safety & Suitability on TikTok
IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability, Invalid...
Meta Opens Feed to Third-Party Brand Safety and Suitability Verification
IAS is excited to share Meta’s announcement that they are testing the third-party brand suitability verification solution in Feed. The announcement notes that Meta will work with a third-party partner for the initial stage of development. We will keep our...
Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers
Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources...
IAS + LinkedIn: Driving actionable outcomes for your business
LinkedIn has become a ubiquitous tool in professional networking and career development. In fact, chances are you may have used LinkedIn to find your current role, connect with colleagues, or scroll through to read the latest industry thought leadership. However,...
IAS Expands Media Quality Solutions for TikTok
IAS is excited to announce that we've expanded our partnership with TikTok to measure viewability, invalid traffic, and app-level brand safety globally.
