Together at Home: Reaching consumers on Facebook
Even though consumers are spending more time at home, increasing privacy legislation creates new challenges for advertisers to reach consumers. Here's how advertisers can engage consumers on Facebook.
Enabling brand suitable targeting for in-stream video with Facebook Content Allow Lists
The Facebook content allow list solution allows marketers to run video ads alongside vetted in-stream video content in a brand suitable environment.
IAS selected for the YouTube Measurement Program
YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.
Together at Home: Social media usage while social distancing
Together at Home is a new, recurring series about the current global climate, how the world adjusting, and what it means for the industry. This series will explore how shared stay-at-home behaviors are uniting consumers while also shaping the digital...
Closing the gap: Transparency expectations versus outcomes
In 2019, brands and marketers agreed that transparency within social platforms would have an impact on their media budget. In 2020, they changed their minds. Despite remaining concerns around transparency levels, how the industry is approaching the challenge has shifted.
IAS and YouTube: Creating a brand suitable climate
Last month, news broke that ads from 108 brands ran on YouTube videos that contained misinformation about climate change. With IAS, brands can proactively protect against unsuitable content by leveraging our YouTube Verification solution.
Bringing greater brand safety controls to Facebook video
IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.
Creatives made for social drive better performance
A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.
Social Cheat Sheet
Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
