Proprietary Platforms Archives

IAS and YouTube: Creating a brand suitable climate

Last month, news broke that ads from 108 brands ran on YouTube videos that contained misinformation about climate change. With IAS, brands can proactively protect against unsuitable content by leveraging our YouTube Verification solution.

February 10, 2020

Brand Safety & Suitability Channels Proprietary Platforms Topics

Bringing greater brand safety controls to Facebook video

IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.

November 20, 2019

Creatives made for social drive better performance

Channels Proprietary Platforms Topics Viewability

Creatives made for social drive better performance

A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.

October 28, 2019

Guides Proprietary Platforms

Social Cheat Sheet

Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.

October 18, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Case Studies Channels CTV & Video Proprietary Platforms Resources

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...

June 21, 2019

Brand Safety & Suitability Case Studies Proprietary Platforms

PSA, MediaCom, IAS and YouTube pledge for brand safety

Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.

March 28, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Programmatic Proprietary Platforms Viewability

Industry Pulse: A look ahead at 2019

Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.

February 6, 2019

Brand Safety & Suitability Channels CTV & Video Mobile & In-App Proprietary Platforms Topics

Highlights from our brand safety summit

This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the...

September 19, 2018

Case study: Improve your social viewability

Case Studies Mobile & In-App Proprietary Platforms Viewability

Case study: Improve your social viewability

Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.

March 28, 2018

Ad Fraud Brand Safety & Suitability Channels Programmatic Proprietary Platforms

Ask a social buyer: iProspect

We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.

March 22, 2018

1 2 3 4 5 6

Category: Proprietary Platforms

IAS and YouTube: Creating a brand suitable climate

Bringing greater brand safety controls to Facebook video

Creatives made for social drive better performance

Social Cheat Sheet

Ubisoft Canada increases social ROI using IAS’s data driven insights

PSA, MediaCom, IAS and YouTube pledge for brand safety

Industry Pulse: A look ahead at 2019

Highlights from our brand safety summit

Case study: Improve your social viewability

Ask a social buyer: iProspect

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now