Featured Archives

IAS Enhances Signal UI with Unified View and Attention Metrics

IAS Enhances Signal UI with Unified View and Attention Metrics

IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming...

April 5, 2022

CTV & Video Efficiency & Optimization Featured Media Quality Reports

Media Quality Report: 16th Edition

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark...

March 30, 2022

Does Media Quality Drive Attention and Outcomes?

CTV & Video Featured Research Viewability

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

IAS chosen as an NBCUniversal Certified Measurement Partner

CTV & Video Featured

IAS chosen as an NBCUniversal Certified Measurement Partner

IAS is thrilled to announce that we have been chosen as an NBCUniversal Certified Measurement Partner. This certification is a major step forward for the industry, as IAS and NBCUniversal work together to evolve media measurement by building an increasingly...

March 22, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Proprietary Platforms

Social Media Ad Receptivity: Driving engagement with in-feed advertising

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach $82 billion in the U.S. alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Audio Featured Insights Research Resources

The 2022 Industry Pulse

The IAS Industry Pulse Report provides insight into the emerging trends and priorities that will drive change in digital advertising in 2022. The results are based on the responses of US digital advertising professionals representing brands, agencies, publishers, and ad...

December 16, 2021

Featured Media Quality Reports Research Resources

H1 2021 Media Quality Report

Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key...

October 19, 2021

Brand Safety & Suitability Featured Proprietary Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

September 29, 2021

Contextual Targeting Featured Programmatic Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 2, 2021

Featured Guides Viewability

New and improved: IAS Viewability Guide

For digital ads to make an impact, they need to be seen – not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Marketers need to reach the right consumers, in the...

August 11, 2021

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Category: Featured

IAS Enhances Signal UI with Unified View and Attention Metrics

Media Quality Report: 16th Edition

Does Media Quality Drive Attention and Outcomes?

IAS chosen as an NBCUniversal Certified Measurement Partner

Social Media Ad Receptivity: Driving engagement with in-feed advertising

The 2022 Industry Pulse

H1 2021 Media Quality Report

Introducing IAS pre-bid brand safety on TikTok

Holiday Shopping Habits Unwrapped

New and improved: IAS Viewability Guide

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