In this co-hosted webinar with Jill Wittkopp, Head of Product at the IAB Tech Lab, we walk through what the new SDK does, the benefits of adopting it, and what the Tech Lab has in store for the rest of...
Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...