Resources Archives

Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events

Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments.

July 8, 2025

From Signal to Strategy: Highlights & Key Takeaways from Cannes Lions 2025

Events & Videos Featured

From Signal to Strategy: Highlights & Key Takeaways from Cannes Lions 2025

IAS was proud to host and join conversations around unifying data signals, ethical AI, adaptive leadership, and so much more. Here are a few of our top highlights from the Croisette.

July 1, 2025

Unlock Deeper Attention Insights on Snapchat

Featured Insights Our Partners Social Platforms

Unlock Deeper Attention Insights on Snapchat

We’re pleased to announce first-to-market Snap Attention Measurement — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.

June 30, 2025

Case Study: Optimizing for Quality Attention Drives Superior Results

Case Studies

Case Study: Optimizing for Quality Attention Drives Superior Results

Background In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client’s, a major transportation advertiser, online campaigns to achieve superior performance metrics. OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR),...

June 26, 2025

Elevating Transparency and Performance with IAS’s Impression Feed

Featured Insights

Elevating Transparency and Performance with IAS’s Impression Feed

Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what’s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed...

May 30, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 20th Edition

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

May 20, 2025

How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme

Ad Fraud Insights Threat Lab

How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme

Ad fraud is evolving — and so are we. The IAS Threat Lab has uncovered a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation that’s as dynamic as it is dangerous. This scheme hides behind seemingly...

May 9, 2025

Brand Safety & Suitability Featured Insights Our Partners

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...

May 8, 2025

Brand Safety & Suitability Featured Insights Our Partners

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

Targeting and measurement available now on the Spotify Audience Network Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence...

May 6, 2025

Brand Safety & Suitability Insights

How Advertisers Can Avoid Overblocking During Major Cultural Moments

Every year, major cultural moments like awards season, the Super Bowl, or March Madness generate headlines, social media buzz, and countless opportunities for advertisers to connect with highly engaged audiences. But overblocking has been an ongoing issue. For example, this...

April 17, 2025

1 2 … 55 56

Category: Resources

Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events

From Signal to Strategy: Highlights & Key Takeaways from Cannes Lions 2025

Unlock Deeper Attention Insights on Snapchat

Case Study: Optimizing for Quality Attention Drives Superior Results

Elevating Transparency and Performance with IAS’s Impression Feed

Media Quality Report: 20th Edition

How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

How Advertisers Can Avoid Overblocking During Major Cultural Moments

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now