Case Studies Archives

IAS Accelerates OMD’s Tag Wrapping Process

IAS Accelerates OMD’s Tag Wrapping Process

“It is the best solution created by any ad verification vendor.” – Bartu Elgin, Senior Ad Ops Executive, OMD Turkey OMD, the world’s largest media network, prides themselves on delivering better and faster decisions for their clients. In order to get their...

April 19, 2022

Case Study: OMD Saves Time Tagging with IAS

Case Studies Efficiency & Optimization

Case Study: OMD Saves Time Tagging with IAS

The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.

September 15, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

IAS helps Starcom improve Facebook Viewability

Case Studies Social Platforms

IAS helps Starcom improve Facebook Viewability

Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment. Starcom UK’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to...

July 20, 2021

Brand Safety & Suitability Case Studies Contextual Targeting Efficiency & Optimization

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

July 7, 2021

Brand Safety & Suitability Case Studies Contextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

July 7, 2021

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Open Web

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

June 21, 2021

Driving Efficiencies: Awlogy on IAS Automated Tag

Case Studies Efficiency & Optimization Insights

Driving Efficiencies: Awlogy on IAS Automated Tag

Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...

October 20, 2020

A leading UK publisher boosts viewability by 133%

Case Studies Publisher Resources Topics Viewability

A leading UK publisher boosts viewability by 133%

A leading UK publisher offering classified ads was committed to oﬀering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...

December 4, 2019

Case Studies Resources

A global beverage leader perfects brand suitability with IAS

In this case study, a global alcoholic beverage leader with over 200 brands sold in 180 countries strives to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel that drove the...

November 7, 2019

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Category: Case Studies

IAS Accelerates OMD’s Tag Wrapping Process

Case Study: OMD Saves Time Tagging with IAS

Driving Demand for an International School

IAS helps Starcom improve Facebook Viewability

Case Study: How dentsu Drives Efficiency

IAS Context Control Case Study with Bench Media

Harmelin Media optimizes efficiency with IAS Total Visibility

Driving Efficiencies: Awlogy on IAS Automated Tag

A leading UK publisher boosts viewability by 133%

A global beverage leader perfects brand suitability with IAS

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