Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now in Open Beta
Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.
Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
The Continuous Power of Automated Performance Targeting
Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.
From media quality to revenue optimization: IAS and Mastercard are turning media signals into real sales performance
In an industry-first partnership, IAS and Mastercard have come together to turn media quality into a performance engine.
Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences
IAS is evolving the foundation of digital media quality into a next-generation suite of performance-driven solutions. Audience-Enhanced Targeting (AET) unifies the strategic depth of audience data with the real-time intent of contextual targeting, helping advertisers reach the right audiences in...
Maximizing ROI in 2026’s Key Events
For advertisers, performance isn’t just about one season — it’s about seizing multiple high-impact moments throughout the year. Navigate, plan, and capture these opportunities with 2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments.
Targeting for Performance at IAS
While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class semantic intelligence to comprehend the actual meaning, sentiment, and emotion of a page. With Context Control Targeting, IAS analyzes page-level meaning,...
Social Performance Without Compromise
If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...
Signals of Safety: Brand Integrity for the AI-Driven World
AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.
What is Contextual Targeting?
Contextual targeting gives marketers the power to reach their unique brand goals before a programmatic bid is placed.
