Topics Archives

Why Your Strategy is Only As Strong As Your Media Quality

If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...

February 6, 2026

Brand Safety & Suitability Featured Research

Why Marketers are Embracing AI Despite the Blind Spots

Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.

January 16, 2026

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

Efficiency & Optimization Featured Product

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

IAS Total Visibility: The industry’s first end-to-end automated SPO solution designed to help advertisers make smarter, faster, and more effective media buying decisions that make marketers’ dollars go further.

January 14, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Open Web Social Platforms

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...

January 13, 2026

GUIDE: Maximize Your Ad Spend for the Big Game

Contextual Targeting CTV & Video Guides

GUIDE: Maximize Your Ad Spend for the Big Game

How reaching consumers with contextual targeting during the big game drives performance and ROI.

January 12, 2026

Brand Safety & Suitability Featured Research Social Platforms

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

From AI-generated content to influencers, learn why the video-first era is redefining how marketers manage quality and brand risk.

January 7, 2026

Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

Efficiency & Optimization Featured Insights Product

Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.

December 16, 2025

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

Insights Open Web Our Partners Publisher

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

IAS is partnering with Burt Intelligence, a leading analytics and reporting platform built specifically for digital publishers. Together, we’re making it easier for publishers and sell-side platforms to unify their data, verify quality, and streamline operations — all in one...

December 10, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Open Web Publisher Research Social Platforms Viewability

The 2026 Industry Pulse Report

The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.

December 8, 2025

Brand Safety & Suitability Featured Product Research

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

November 14, 2025

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Category: Topics

Why Your Strategy is Only As Strong As Your Media Quality

Why Marketers are Embracing AI Despite the Blind Spots

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

GUIDE: Maximize Your Ad Spend for the Big Game

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

The 2026 Industry Pulse Report

Performance & Brand Equity in the New Media Landscape

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