The Continuous Power of Automated Performance Targeting
Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.
Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences
IAS is evolving the foundation of digital media quality into a next-generation suite of performance-driven solutions. Audience-Enhanced Targeting (AET) unifies the strategic depth of audience data with the real-time intent of contextual targeting, helping advertisers reach the right audiences in...
Maximizing ROI in 2026’s Key Events
For advertisers, performance isn’t just about one season — it’s about seizing multiple high-impact moments throughout the year. Navigate, plan, and capture these opportunities with 2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments.
Targeting for Performance at IAS
While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class semantic intelligence to comprehend the actual meaning, sentiment, and emotion of a page. With Context Control Targeting, IAS analyzes page-level meaning,...
Social Performance Without Compromise
If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...
Inside Genisys: The 25-Million-Device Fraud Network Built with AI
Discover how the Genisys mobile ad fraud scheme used nearly 500 AI-generated domains to create a synthetic web, launder fraudulent traffic, and hijack everyday devices. Learn about IAS Threat Lab's action with Google to disrupt this operation.
Signals of Safety: Brand Integrity for the AI-Driven World
AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.
What is Contextual Targeting?
Contextual targeting gives marketers the power to reach their unique brand goals before a programmatic bid is placed.
Why Your Strategy is Only As Strong As Your Media Quality
If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...
Why Marketers are Embracing AI Despite the Blind Spots
Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.
