Topics Archives

Maximizing ROI in 2026’S Key Events

For advertisers, performance isn’t just about one season — it’s about seizing multiple high-impact moments throughout the year. Navigate, plan, and capture these opportunities with 2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments.

March 5, 2026

Contextual Targeting Featured Open Web Product

Targeting for Performance at IAS

While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class semantic intelligence to comprehend the actual meaning, sentiment, and emotion of a page. With Context Control Targeting, IAS analyzes page-level meaning,...

March 2, 2026

Brand Safety & Suitability Case Studies Featured Research Social Platforms

Social Performance Without Compromise

If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...

February 26, 2026

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Featured Mobile & In-App Threat Lab

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Discover how the Genisys mobile ad fraud scheme used nearly 500 AI-generated domains to create a synthetic web, launder fraudulent traffic, and hijack everyday devices. Learn about IAS Threat Lab's action with Google to disrupt this operation.

February 26, 2026

Brand Safety & Suitability Featured Open Web Product Research

Signals of Safety: Brand Integrity for the AI-Driven World

AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.

February 25, 2026

Contextual Targeting Insights

What is Contextual Targeting?

Contextual targeting gives marketers the power to reach their unique brand goals before a programmatic bid is placed.

February 18, 2026

Ad Fraud Brand Safety & Suitability Featured Insights Viewability

Why Your Strategy is Only As Strong As Your Media Quality

If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...

February 6, 2026

Brand Safety & Suitability Featured Research

Why Marketers are Embracing AI Despite the Blind Spots

Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.

January 16, 2026

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

Efficiency & Optimization Featured Product

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

IAS Total Visibility: The industry’s first end-to-end automated SPO solution designed to help advertisers make smarter, faster, and more effective media buying decisions that make marketers’ dollars go further.

January 14, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Open Web Social Platforms

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...

January 13, 2026

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Category: Topics

Maximizing ROI in 2026’S Key Events

Targeting for Performance at IAS

Social Performance Without Compromise

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Signals of Safety: Brand Integrity for the AI-Driven World

What is Contextual Targeting?

Why Your Strategy is Only As Strong As Your Media Quality

Why Marketers are Embracing AI Despite the Blind Spots

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

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