OTT Evolution: Webinar Q&A
In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out our answers to questions not addressed during the webinar here.
The checklist you need to fend off undesired traffic
If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.
How human bots may be sinking your ROI
IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.
What to do when you find invalid traffic on your site
The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.
How ad verification metrics maximize the impact of digital media investments
Introducing Online Conversion Lift, developed by IAS to leverage ad verification metrics to accurately measure digital campaign effectiveness.
Not Just Opportunity: How We Actually Use AI and Machine Learning
Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.
Industry Pulse: A look ahead at 2019
Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.
2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
Why using exclusion and inclusion lists is not enough
The fight against ad fraud is an arms race. Fraudsters have developed sophisticated tactics to steal digital marketing dollars and marketers need to keep up if they want to protect their spend. For marketers aiming to achieve scale without waste,...
Tricks of the trade: Holiday marketing Q&A
In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.
