Ad Fraud Archives

A 360 view of video advertising: Webinar Q&A

A 360 view of video advertising: Webinar Q&A

Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from...

August 2, 2019

Ad Fraud CTV & Video Open Web

OTT Evolution: Webinar Q&A

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out our answers to questions not addressed during the webinar here.

June 13, 2019

The checklist you need to fend off undesired traffic

Ad Fraud Publisher

The checklist you need to fend off undesired traffic

If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.

May 30, 2019

Ad Fraud Insights Research

How human bots may be sinking your ROI

IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.

May 14, 2019

What to do when you find invalid traffic on your site

Ad Fraud Publisher

What to do when you find invalid traffic on your site

The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.

March 25, 2019

How ad verification metrics maximize the impact of digital media investments

Ad Fraud Viewability

How ad verification metrics maximize the impact of digital media investments

Introducing Online Conversion Lift, developed by IAS to leverage ad verification metrics to accurately measure digital campaign effectiveness.

March 18, 2019

Ad Fraud Brand Safety & Suitability Insights Research Resources Topics

Not Just Opportunity: How We Actually Use AI and Machine Learning

Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.

March 11, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Open Web Social Platforms Viewability

Industry Pulse: A look ahead at 2019

Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.

February 6, 2019

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App Open Web

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Why using exclusion and inclusion lists is not enough

Ad Fraud Topics

Why using exclusion and inclusion lists is not enough

The fight against ad fraud is an arms race. Fraudsters have developed sophisticated tactics to steal digital marketing dollars and marketers need to keep up if they want to protect their spend. For marketers aiming to achieve scale without waste,...

November 27, 2018

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Category: Ad Fraud

A 360 view of video advertising: Webinar Q&A

OTT Evolution: Webinar Q&A

The checklist you need to fend off undesired traffic

How human bots may be sinking your ROI

What to do when you find invalid traffic on your site

How ad verification metrics maximize the impact of digital media investments

Not Just Opportunity: How We Actually Use AI and Machine Learning

Industry Pulse: A look ahead at 2019

2019 Predictions from IAS

Why using exclusion and inclusion lists is not enough

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