Navigating your advertising strategy this election season

Election season is upon us. And with online traffic expected to surge during this political cycle, misinformation and fake news will pose a greater threat than usual — making it critical for marketers to protect their brand alignment and support quality journalism.

Our latest guide, Navigating Election Season, gives you proactive tips to responsibly cut through the noise, including:

• Protecting your brand with curated content avoidance unique to your brand name
• Supporting quality news outlets with AI-powered protection against misinformation
• Access to top-performing contextual targeting tools and avoidance segments

IAS understands that sensitive subjects can cause uncertainty for marketers. Download the guide today to carefully evaluate your marketing plan and strategize for success this upcoming election season.