IAS Team, Author at Integral Ad Science

The 2025 UK Industry Pulse Report

From shifting priorities to anticipated challenges, this year’s UK Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.

November 19, 2024

Brand Safety & Suitability Efficiency & Optimization Proprietary Platforms

Improve Brand Suitability with Meta Optimisation

Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimisation,...

October 10, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.

September 27, 2024

OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions

Attention Case Studies Contextual Targeting Featured

OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions

OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control to drive superior results. Download the case study for more.

September 25, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Programmatic

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.

September 24, 2024

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

Featured Insights Our Partners

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

IAS and Roblox are bringing industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access trusted global third-party measurement to verify that their Roblox in-experience advertisements are driving engagement...

September 12, 2024

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Research

RESEARCH: The Mind on The Stream

Use the power of science to increase brand impact and drive superior results. Download the research to learn more.

August 21, 2024

3 Things Marketers Must Know About Emerging Media

Research

3 Things Marketers Must Know About Emerging Media

Digital media never stands still. Staying ahead of the curve is crucial for marketers. As new forms of media emerge, they bring both challenges and opportunities. So where should you start? Read more here.

July 26, 2024

Ad Fraud Brand Safety & Suitability Insights Viewability

End-to-End Ad Measurement is Super Valuable — Here’s Why

It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...

July 17, 2024

Attention Featured Research

Taking Action on Attention: Volume II

Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship...

July 11, 2024

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Author: IAS Team

The 2025 UK Industry Pulse Report

Improve Brand Suitability with Meta Optimisation

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

RESEARCH: The Mind on The Stream

3 Things Marketers Must Know About Emerging Media

End-to-End Ad Measurement is Super Valuable — Here’s Why

Taking Action on Attention: Volume II

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Author: IAS Team

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