Author: IAS TEAM

With the huge advances in contextual targeting technology, there’s no real reason any advertiser should be relying solely on keywords in their campaigns. But we understand that letting go is sometimes difficult; and so if you must use keywords you...

Growing up in New Zealand, Laura Quigley dreamt of flying among the clouds and across the globe. Today she is an influential figure in the advertisement technology industry. Currently the Senior Vice President of Integral Ad Science (IAS) in the Asia Pacific (APAC) division,...

It’s been 3 long years since the crème de la crème of advertising descended on Cologne, but the wait is almost over, as DMEXCO 2022 is just around the corner. Even if you’re a seasoned DMEXCO-er, you may feel as...