CTV & Video Archives

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

A foolproof roadmap with examples to see whether you’re streaming through a CTV device Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them?...

March 3, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Open Web Publisher Resources Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

CTV & Video Featured Insights Research Webinars & Videos

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers’ preferences when it comes to paying for subscription services? On 16th February 2021, IAS joined...

February 18, 2021

Staying Connected with CTV – Streaming Wars UK

CTV & Video Insights Research Resources

Staying Connected with CTV – Streaming Wars UK

Over the last year, we’re all guilty of binge watching our favourite TV shows. Stay-at-home orders have got us couching on the sofa, flicking through recommendations and hitting play like never before! Connected TV (CTV) devices are in more UK...

February 17, 2021

Brand Safety & Suitability Contextual Targeting CTV & Video Insights Open Web

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

On 29th January 2021, IAS was proud to support RESET, an industry first event in joint collaboration between the Advertising Association, ISBA, and the IPA. With a notable line-up of speakers from across the industry covering a wide range of...

February 10, 2021

Streaming Wars UK: How CTV is shaping the future of content consumption

Channels CTV & Video Featured Insights Research Resources

Streaming Wars UK: How CTV is shaping the future of content consumption

It’s no secret that Connected TV (CTV) adoption has skyrocketed in recent years. Consumers are drawn in by the ability to watch their favourite content on devices and subscribe to streaming services that meet their preferences and budget. But...

January 26, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Open Web Social Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

Reaching consumers through YouTube influencers

Channels CTV & Video Efficiency & Optimisation Insights Social Platforms

Reaching consumers through YouTube influencers

With stay-at-home orders and self-quarantines, consumers have spent the year searching for ways to keep themselves busy. According to YouTube, audiences have viewed more than 4 billion hours of “how-to” videos over the past 12 months alone. In fact, searches...

December 21, 2020

CTV & Video Efficiency & Optimisation Featured Insights Open Web Publisher Social Platforms Webinars & Videos

Faces Behind The Tech

A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.

December 10, 2020

IAS Innovation Summit: OTT and CTV opportunity

CTV & Video Insights

IAS Innovation Summit: OTT and CTV opportunity

A session from the IAS Innovation Summit on digital video advertising transformation. What challenges and opportunities lie ahead for OTT and CTV advertising?

December 9, 2020

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Category: CTV & Video

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

Industry Pulse 2021: The Most Unexpected Predictions

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

Staying Connected with CTV – Streaming Wars UK

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

Streaming Wars UK: How CTV is shaping the future of content consumption

Looking ahead: Top digital advertising trends in 2021

Reaching consumers through YouTube influencers

Faces Behind The Tech

IAS Innovation Summit: OTT and CTV opportunity

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