Channels Archives

A Pragmatic Guide to Migrating to New IAB Video Standards

Whether you’re a digital advertising expert, or just a person with a smartphone, there is no denying there has been a huge uptick in video advertising across all your devices. And while video remains the fastest-growing ad format, most people...

September 16, 2019

Channels Mobile & In-App Topics Viewability

Google integrates OM SDK into their mobile in-app offering

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK). IAS contributed its own proprietary SDK in 2017,...

August 19, 2019

Ad Fraud Channels CTV & Video Topics

The OTT Evolution webinar: Q&A

In our OTT Evolution webinar we discussed OTT and CTV, what fraud looks like in this environment and best practices to protect your brand. You can listen to the full recording here. We’re keen to make sure all your questions...

August 8, 2019

Why programmatic is on the up – UK Innovation Summit

Open Web

Why programmatic is on the up – UK Innovation Summit

It’s a subject that has had its ups and downs – so what better topic to tackle at our recent IAS UK Innovation Summit? We took to the stage earlier this year with Omnicom Media Group Programmatic, Shpock and AppNexus...

July 25, 2019

Virtual panel: A 360 view of video advertising

CTV & Video Insights Webinars & Videos

Virtual panel: A 360 view of video advertising

We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new...

July 22, 2019

Ad Fraud Brand Safety & Suitability Open Web Publisher Topics Viewability

How can publishers effectively compete in today’s digital marketplace?

During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer...

June 25, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Case Studies Channels CTV & Video Insights Resources Social Platforms Topics Viewability

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...

June 21, 2019

Brand Safety & Suitability Case Studies Insights Open Web Resources Topics

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired...

June 12, 2019

Mobile first marketers – What the IAB’s latest ad spend figures tell us

Channels Mobile & In-App Research Resources

Mobile first marketers – What the IAB’s latest ad spend figures tell us

Those hailing each year since 2014 as ‘the year of the mobile’ may finally be satisfied – it seems 2018 was it. The IAB and PWC’s 2018 UK Digital Adspend report recently launched and, for the first time ever, ad...

May 28, 2019

Real-time viewability insights for real-time optimisation

Insights Open Web Viewability

Real-time viewability insights for real-time optimisation

The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.

May 8, 2019

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Category: Channels

A Pragmatic Guide to Migrating to New IAB Video Standards

Google integrates OM SDK into their mobile in-app offering

The OTT Evolution webinar: Q&A

Why programmatic is on the up – UK Innovation Summit

Virtual panel: A 360 view of video advertising

How can publishers effectively compete in today’s digital marketplace?

Ubisoft Canada increases social ROI using IAS’s data driven insights

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Mobile first marketers – What the IAB’s latest ad spend figures tell us

Real-time viewability insights for real-time optimisation

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