Ad Fraud Archives

Why Your Strategy is Only As Strong As Your Media Quality

Many advertisers still take for granted that any digital impression has value if it can be counted, priced and optimised. But in today’s 2026 landscape, marked by fraud, low-quality AI-generated content and complex media environments this assumption no longer holds...

February 17, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Insights Open Web Resources Social Platforms

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms....

January 23, 2026

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Social Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

April 12, 2023

Ad Fraud CTV & Video Insights Viewability

Validate your media quality on Netflix

It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution for Netflix, advertisers can validate the quality...

April 12, 2023

IAS & Anzu bring media quality to in-game advertising

Ad Fraud Featured Open Web Viewability

IAS & Anzu bring media quality to in-game advertising

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked. But...

August 26, 2022

Ad Fraud Brand Safety & Suitability

Introducing Industry-Leading Media Quality for Pandora

Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to...

July 18, 2022

Ad Fraud Editor’s picks Quick tips Trends

Quick Bytes Video: Ad Fraud

Watch the Quick Bytes video here and discover how IAS’s leading ad fraud detection and prevention protects premium publishers from ad fraud and saves the ad spend from being wasted.

November 29, 2021

Ad Fraud

Quick Bytes Video: Ad Fraud

Our latest Quick Bytes videos have arrived! At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up...

November 29, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Brand risk improvements in the UK indicate the return of confidence

The H1 2021 IAS Media Quality Report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons....

October 21, 2021

Ad Fraud Brand Safety & Suitability Featured Insights Media Quality Reports Viewability

Navigating Media Quality – Trends from H2 2020

We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre...

April 1, 2021

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Category: Ad Fraud

Why Your Strategy is Only As Strong As Your Media Quality

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

IAS now offers viewability and invalid traffic measurement across Pinterest

Validate your media quality on Netflix

IAS & Anzu bring media quality to in-game advertising

Introducing Industry-Leading Media Quality for Pandora

Quick Bytes Video: Ad Fraud

Quick Bytes Video: Ad Fraud

Brand risk improvements in the UK indicate the return of confidence

Navigating Media Quality – Trends from H2 2020

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

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Category: Ad Fraud

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.