How does your media quality compare to UK benchmarks?
In our H2 2018 report, we analyse hundreds of billions of digital impressions to provide media quality benchmarks for display and video ad inventory across desktop, mobile web, and mobile in-app.
What to do when you find invalid traffic on your site
The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.
Not Just Opportunity: How We Actually Use AI and Machine Learning
In 2019 IAS surveyed over 150 digital advertising professionals, representing the buy and sell sides of our industry, to understand the trends, challenges, and opportunities that would shape 2019. We released our findings in the IAS UK Industry Pulse. One...
Industry Pulse report: UK digital advertising opportunities in 2019
IAS UK Industry Pulse report, a deep dive into the trends, technologies, and priorities set to drive change across the UK’s digital advertising landscape in 2019.
2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
Why using exclusion and inclusion lists is not enough
The fight against ad fraud is an arms race. Fraudsters have developed sophisticated tactics to steal digital marketing dollars and marketers need to keep up if they want to protect their spend. For marketers aiming to achieve scale without waste,...
Shop for verification & drop low-quality impressions
This article was written by Nick Morley, EMEA MD, and originally published in Retail Tech News. The search for value is increasingly taking shopping online. Almost nine-in-ten retail purchases (87%) are now made via the web, with shoppers citing key reasons for going...
What brands need to know about avoiding digital advertising’s festive fraudsters
This article was written by Nick Morley, EMEA MD and originally published in The Drum. From Singles Day to Black Friday, Thanksgiving to Christmas, Q4 is a key consumer retail period, but also offers many opportunities for fraudsters to target...
Tricks of the trade: Holiday marketing Q&A
In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.
Case Study: How publishers can reduced fraud with Optimisation
A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...
