Ad Fraud Archives

Not Just Opportunity: How We Actually Use AI and Machine Learning

In 2019 IAS surveyed over 150 digital advertising professionals, representing the buy and sell sides of our industry, to understand the trends, challenges, and opportunities that would shape 2019. We released our findings in the IAS UK Industry Pulse. One...

March 12, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Open Web Publisher Research Social Platforms Viewability

Industry Pulse report: UK digital advertising opportunities in 2019

IAS UK Industry Pulse report, a deep dive into the trends, technologies, and priorities set to drive change across the UK’s digital advertising landscape in 2019.

February 6, 2019

Ad Fraud Brand Safety & Suitability Channels CTV & Video Mobile & In-App Open Web Publisher Social Platforms Topics Viewability

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Why using exclusion and inclusion lists is not enough

Ad Fraud Topics

Why using exclusion and inclusion lists is not enough

The fight against ad fraud is an arms race. Fraudsters have developed sophisticated tactics to steal digital marketing dollars and marketers need to keep up if they want to protect their spend. For marketers aiming to achieve scale without waste,...

November 27, 2018

Ad Fraud Insights Viewability

Shop for verification & drop low-quality impressions

This article was written by Nick Morley, EMEA MD, and originally published in Retail Tech News. The search for value is increasingly taking shopping online. Almost nine-in-ten retail purchases (87%) are now made via the web, with shoppers citing key reasons for going...

November 23, 2018

What brands need to know about avoiding digital advertising’s festive fraudsters

Ad Fraud Insights

What brands need to know about avoiding digital advertising’s festive fraudsters

This article was written by Nick Morley, EMEA MD and originally published in The Drum. From Singles Day to Black Friday, Thanksgiving to Christmas, Q4 is a key consumer retail period, but also offers many opportunities for fraudsters to target...

November 20, 2018

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App Open Web Topics Viewability

Tricks of the trade: Holiday marketing Q&A

In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.

October 23, 2018

Ad Fraud Case Studies Insights Publisher Research

Case Study: How publishers can reduced fraud with Optimisation

A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...

September 12, 2018