Brand Safety & Suitability Archives

Introducing The Congruence Effect

In the last year, global events and challenges drove what felt like an endless news cycle. As a result, much has been said about content adjacencies. Advertisers seek to connect with consumers while protecting their brand; publishers, especially premium and...

January 20, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Open Web Social Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

Brand Safety & Suitability Insights Topics

IAS and the GARM Brand Safety Floor and Suitability Framework

IAS has taken an active role in developing and implementing the evolving GARM framework for brand safety and suitability. Between user-generated content, movements for social justice, political news, and a global pandemic, the digital landscape is becoming more complex for...

January 13, 2021

Brand Safety & Suitability Topics Webinars & Videos

Native meets brand safety – Explore how native and brand safety can co-exist

In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. Marketers are seeking guidance on how to navigate...

December 17, 2020

Brand Safety & Suitability Insights Topics

Evolving the advertising industry to meet consumer behaviour

This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for consumers’ attention has been heightened by the pandemic. How can business leaders ensure their advertising teams are focused on...

December 16, 2020

Brand Safety & Suitability Research Resources Topics

Importance of Contextual

How important are contextual ads to consumer perception? Imagine reading an article about a cruise ship accident, and seeing an advert for cruise ship sales beside it. You’d probably think that the ad, although related to cruising, is out of...

December 7, 2020

Brand Safety & Suitability Insights Publisher

IAS Innovation Summit: The State of Publishing

A top session from the IAS Innovation Summit on how publishers overcame challenges during the pandemic and why context and sentiment are a future focus.

December 1, 2020

Brand Safety & Suitability Insights

IAS Innovation Summit: Contextual innovation

At the IAS Innovation Summit experts from IAS and Diageo discuss how contextual targeting is changing the digital advertising landscape.

November 24, 2020

Brand Safety & Suitability Research Resources Topics

The Power of Context, a UK consumer research

In our latest research, IAS explores how context and sentiment inform consumer perceptions in the UK The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Previous IAS research has shown how consumer perception...

November 2, 2020

Brand Safety & Suitability Topics

How UK consumer perception of data privacy is changing advertising

The ability to collect consumer data online has revolutionised digital advertising, enabling advertisers and publishers to better engage their audiences. The recent expansion of data privacy regulations from Europe and the U.S., as well as the shift away from cookie-based...

August 15, 2020

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Category: Brand Safety & Suitability

Introducing The Congruence Effect

Looking ahead: Top digital advertising trends in 2021

IAS and the GARM Brand Safety Floor and Suitability Framework

Native meets brand safety – Explore how native and brand safety can co-exist

Evolving the advertising industry to meet consumer behaviour

Importance of Contextual

IAS Innovation Summit: The State of Publishing

IAS Innovation Summit: Contextual innovation

The Power of Context, a UK consumer research

How UK consumer perception of data privacy is changing advertising

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