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The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK. Based on the analysis of hundreds of billions of UK impressions from campaigns running between July 1st 2018 and December 31st 2018, the UK Media Quality Report provides advertisers and publishers with a clear benchmark for the quality of digital media in the UK market.
Tune-in to hear from Victoria Chappell, Sr Marketing Director at IAS, explaining the key trends and insights from our latest report and gain a better understanding of digital media benchmarks and invest with continuous confidence. Access the recording here.
