Channels Archives

Quick Bytes: How Viewability Makes Every Impression Count

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Brand Safety & Suitability In the media Open Web

What can brands do to execute a diverse and inclusive media plan?

Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research. Diversity and representation are currently lacking in media planning, especially in the Asia-Pacific region, where video advertisements still...

July 4, 2022

IAS Programmatic Mini Series Explainer Videos

Channels Featured Open Web

IAS Programmatic Mini Series Explainer Videos

Learning with IAS Our IAS Programmatic Mini Series of explainer videos, gives our audiences the opportunity to learn more about the programmatic digital ecosystem. Scroll down for our episodes and keep an eye out for more to come. Episode 1...

July 4, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Efficiency & Optimisation Featured Insights Open Web

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Amplifying Media Quality in Digital Audio

Ad Fraud Digital Audio Featured Open Web Research

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

June 16, 2022

Brand Safety & Suitability Digital Audio Featured Insights Social Platforms

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources...

June 15, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Contextual Targeting CTV and Video Featured Mobile & In-App Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning...

June 6, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimisation Featured Open Web Uncategorized @apac

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds

CTV and Video Research Trends and reports

94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds

We’ve released our newest research on Connected TV (CTV) trends in Australia. The report explores how CTV is shaping the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience. Key highlights from...

May 24, 2022

Open Web

Watch: Power of Context at Ad Tech Delhi 2022

The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an...

May 24, 2022

1 2 3 4 … 20 21

Category: Channels

Quick Bytes: How Viewability Makes Every Impression Count

What can brands do to execute a diverse and inclusive media plan?

IAS Programmatic Mini Series Explainer Videos

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Amplifying Media Quality in Digital Audio

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Quick Bytes: Quality Path Optimization for Programmatic Transparency

94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds

Watch: Power of Context at Ad Tech Delhi 2022

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now