Viewability Archives

Meta Viewability Case Study

Leveraging IAS insights to optimise for better media efficiencies Vinda, one of the largest Fast Moving Consumer Goods (FMCG) companies for hygiene products in Asia, aimed to better leverage verification tools on Meta to drive impact toward their KPIs. Vinda...

August 18, 2023

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Proprietary Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

April 12, 2023

Ad Fraud Channels CTV and Video In the media Insights Viewability

Validate your media quality on Netflix

Verify your inventory with industry-leading media quality It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution...

April 12, 2023

Ad Fraud CTV and Video Featured Guides Viewability

IAS brings media quality to Netflix

Planning for Netflix’s ad-supported platform? Don’t forget media quality. Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic...

October 13, 2022

Is your digital ad getting the attention and engagement you’d like?

Contextual Targeting Viewability

Is your digital ad getting the attention and engagement you’d like?

Laura Quigley, SVP of APAC for Integral Ad Science Shares on Digital Ads Getting the Attention and Engagement Marketers Want In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...

September 28, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV and Video Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Brand Safety & Suitability Featured Viewability

IAS Expands Media Quality Solutions for TikTok

Validate your Media Quality on TikTok IAS is excited to announce that we’ve expanded our partnership with TikTok to include media quality measurement capabilities. In addition to our Brand Safety Solution available in select markets, IAS can now measure Viewability,...

May 9, 2022

Does Media Quality Drive Attention and Outcomes?

CTV and Video Featured Research Viewability

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

Viewability

On Demand: Bedah Faedah Ad Verification: Viewability

‘Bedah Faedah – Ad Verification Part 1: Viewability’ Iklan digital itu dulunya sederhana. Kembali pada hari-hari ketika situs web lebih bersih, dengan jumlah format iklan yang sangat terbatas dan hanya ditampilkan di komputer desktop. Seperti banyak pengiklan digital, kami merasa...

May 6, 2021

Viewability

Your Guide to Viewability

For digital ads to make an impact, they have to be seen. Not just served. However, nearly half of all digital ads are not viewable. Make sure your ads have the opportunity to be seen by real people — wherever...

March 2, 2021

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Category: Viewability

Meta Viewability Case Study

IAS now offers viewability and invalid traffic measurement across Pinterest

Validate your media quality on Netflix

IAS brings media quality to Netflix

Is your digital ad getting the attention and engagement you’d like?

Quick Bytes: How Viewability Makes Every Impression Count

IAS Expands Media Quality Solutions for TikTok

Does Media Quality Drive Attention and Outcomes?

On Demand: Bedah Faedah Ad Verification: Viewability

Your Guide to Viewability

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